Shredded Wheat Consumer Insights

Who buys Shredded Wheat?

A Shredded Wheat consumer is generally median income, Caucasian, and senior age. Shredded Wheat consumers are more likely to purchase Shredded Wheat during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Kelloggs Frosted Mini Wheat, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Shredded Wheat Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.92
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shredded Wheat Consumer Demographics

demographic
index
Female
99
Male
112
<24
87
25-34
66
35-44
62
45-54
130
55-64
225
65+
423
African American
49
Asian
46
Caucasian
110
Hispanic
67
demographic
index
Has Kids
75
No Kids
158
- $20k
74
$20k-40k
84
$40k-60k
107
$60k-80k
121
$80k-100k
77
$100k-125k
109
$125k +
114
No College
93
College
99
Adv. Degree
115

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Shredded Wheat Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
440

Where is Shredded Wheat Purchased?

channels
index
Drug
47
Food
42
Mass
181
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Birds Eye Steamfresh 1.6x
Maxwell House 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
120
Credit
116
Debit
81
Food Stamps
67

When is Shredded Wheat Purchased?

day of week
Sun
17.0%
Mon
15.2%
Tue
12.2%
Wed
12.9%
Thu
11.5%
Fri
14.5%
Sat
16.7%
time of day
Morning
17.8%
Noon
18.5%
Afternoon
33.1%
Evening
22.5%
Late
8.0%

Get More Shredded Wheat Data

Contact us for the latest Shredded Wheat consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Shredded Wheat consumers switch to?

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Why do consumers stop buying Shredded Wheat products?

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Which retailers do Shredded Wheat shoppers prefer to shop at?

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What motivates consumers to try Shredded Wheat products?

Research the Shredded Wheat Target Market

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Who actually buys Shredded Wheat? Do these consumers match the intended target market of Shredded Wheat?

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What motivates the target market to purchase Shredded Wheat?

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What other target market should Shredded Wheat look at?

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Which other brands have a similar target market?

About Our Shredded Wheat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.