Shultz Consumer Insights

Who buys Shultz?

A Shultz consumer is generally slightly higher income, Caucasian, and lower middle age. Shultz consumers are more likely to purchase Shultz during larger pantry stocking trips. Brands such as Blue Bonnet, Maruchan Ramen, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Shultz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.99
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shultz Consumer Demographics

demographic
index
Female
103
Male
75
<24
107
25-34
103
35-44
108
45-54
88
55-64
83
65+
93
African American
54
Asian
55
Caucasian
110
Hispanic
78
demographic
index
Has Kids
110
No Kids
77
- $20k
67
$20k-40k
104
$40k-60k
140
$60k-80k
87
$80k-100k
144
$100k-125k
74
$125k +
49
No College
131
College
98
Adv. Degree
71

Understand Shultz Consumer Behavior

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Shultz Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.4x
Maruchan Ramen 6.1x
Hunt's Snack Pack 5.8x
Sunny Meadow 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
438

Where is Shultz Purchased?

channels
index
Club
191
Dollar
791
Drug
1
Food
68
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.7x
Diet Dr Pepper 1.5x
Red Baron 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
126
Credit
74
Debit
103
Food Stamps
182

When is Shultz Purchased?

day of week
Sun
13.8%
Mon
12.7%
Tue
13.7%
Wed
13.0%
Thu
12.9%
Fri
19.3%
Sat
14.7%
time of day
Morning
13.2%
Noon
18.7%
Afternoon
31.7%
Evening
30.9%
Late
5.5%

Get More Shultz Data

Better understand Shultz consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Shultz consumers switch to?

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Why do consumers stop buying Shultz products?

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Which retailers do Shultz shoppers prefer to shop at?

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What motivates consumers to try Shultz products?

Research the Shultz Target Market

Arrow and target

Who actually buys Shultz? Do these consumers match the intended target market of Shultz?

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What motivates the target market to buy Shultz?

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What other target market should Shultz look at?

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Which other brands have a similar target market?

About Our Shultz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.