Shultz Consumer Insights

Who buys Shultz? Shultz consumers are generally slightly higher income, Caucasian, and lower middle age. Shultz consumers are more likely to purchase Shultz during larger pantry stocking trips. Brands such as Blue Bonnet, Maruchan Ramen, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Shultz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.99
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shultz Consumer Demographics

demographic
index
Female
103
Male
75
<24
107
25-34
103
35-44
108
45-54
88
55-64
83
65+
93
African American
54
Asian
55
Caucasian
110
Hispanic
78
demographic
index
Has Kids
110
No Kids
77
- $20k
67
$20k-40k
104
$40k-60k
140
$60k-80k
87
$80k-100k
144
$100k-125k
74
$125k +
49
No College
131
College
98
Adv. Degree
71

Understand Shultz Consumer Behavior

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Shultz Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.4x
Maruchan Ramen 6.1x
Hunt's Snack Pack 5.8x
Sunny Meadow 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
438

Where is Shultz Purchased?

channels
index
Club
191
Dollar
791
Drug
1
Food
68
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.7x
Diet Dr Pepper 1.5x
Red Baron 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
126
Credit
74
Debit
103
Food Stamps
182

When is Shultz Purchased?

day of week
Sun
13.8%
Mon
12.7%
Tue
13.7%
Wed
13.0%
Thu
12.9%
Fri
19.3%
Sat
14.7%
time of day
Morning
13.2%
Noon
18.7%
Afternoon
31.7%
Evening
30.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shultz consumers purchase?

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Why do Shultz consumers try new brands?

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Where do Shultz consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shultz Target Market

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Who actually buys Shultz? Do these consumers match the intended target market of Shultz?

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What motivates the target market to purchase Shultz?

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What other target market should Shultz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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