Shurfine Consumer Insights

Who buys Shurfine?

A Shurfine consumer is generally median income, Caucasian, and senior age. Shurfine consumers are more likely to purchase Shurfine during larger pantry stocking trips. Brands such as Borden, Dannon, and Yoplait also tend to be purchased in the same trip. See sample consumer insights data below.

Shurfine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$37.89

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Shurfine Consumer Demographics

demographic
index
Female
92
Male
183
<24
85
25-34
95
35-44
91
45-54
109
55-64
97
65+
251
African American
34
Asian
21
Caucasian
120
Hispanic
45
demographic
index
Has Kids
92
No Kids
118
- $20k
95
$20k-40k
109
$40k-60k
98
$60k-80k
131
$80k-100k
127
$100k-125k
82
$125k +
36
No College
103
College
105
Adv. Degree
74

Understand Shurfine Consumer Behavior

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Shurfine Basket Affinity & Size

brand
basket affinity
Borden 16.3x
Dannon 10.0x
Yoplait 7.7x
Ragu 7.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
387

Where is Shurfine Purchased?

channels
index
Dollar
157
Drug
4
Food
278
Gas & Convenience
193
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Hawaiian Punch 1.6x
Borden 1.6x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
108
Credit
67
Debit
113
Food Stamps
186

When is Shurfine Purchased?

day of week
Sun
14.9%
Mon
10.5%
Tue
10.5%
Wed
11.2%
Thu
14.3%
Fri
21.1%
Sat
17.6%
time of day
Morning
18.8%
Noon
18.8%
Afternoon
32.3%
Evening
25.9%
Late
4.3%

About Our Shurfine Consumer Insights

How do we know who buys Shurfine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Shurfine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.