Sierra Mist Consumer Insights

Who buys Sierra Mist?

A Sierra Mist consumer is generally lower income, African American, and upper middle age. Sierra Mist consumers are more likely to purchase Sierra Mist during larger pantry stocking trips. Brands such as Pepsi, Diet Pepsi, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Sierra Mist Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$30.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sierra Mist Consumer Demographics

demographic
index
Female
101
Male
90
<24
97
25-34
94
35-44
99
45-54
110
55-64
106
65+
89
African American
112
Asian
75
Caucasian
103
Hispanic
90
demographic
index
Has Kids
100
No Kids
101
- $20k
100
$20k-40k
106
$40k-60k
104
$60k-80k
106
$80k-100k
96
$100k-125k
99
$125k +
82
No College
107
College
100
Adv. Degree
92

Understand Sierra Mist Consumer Behavior

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Sierra Mist Basket Affinity & Size

brand
basket affinity
Pepsi 9.9x
Diet Pepsi 9.8x
Fresh Selections 8.4x
Mountain Dew 6.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
324

Where is Sierra Mist Purchased?

channels
index
Beauty
26
Club
4
Dollar
116
Drug
92
Food
154
Gas & Convenience
66
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Diet Pepsi 1.5x
Pop-Tarts 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
128
Credit
91
Debit
92
Food Stamps
124

When is Sierra Mist Purchased?

day of week
Sun
16.3%
Mon
11.5%
Tue
12.0%
Wed
12.3%
Thu
12.6%
Fri
16.5%
Sat
18.8%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
35.7%
Evening
26.3%
Late
6.9%

Get More Sierra Mist Data

Contact us for the latest Sierra Mist consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sierra Mist consumers switch to?

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Why do consumers stop buying Sierra Mist products?

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Which retailers do Sierra Mist shoppers prefer to shop at?

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What motivates consumers to try Sierra Mist products?

Research the Sierra Mist Target Market

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Who actually buys Sierra Mist? Do these consumers match the intended target market of Sierra Mist?

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What motivates the target market to buy Sierra Mist?

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What other target market should Sierra Mist look at?

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Which other brands have a similar target market?

About Our Sierra Mist Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.