Sierra Mist Free Consumer Insights

Who buys Sierra Mist Free?

A Sierra Mist Free consumer is generally median income, Caucasian, and older age. Sierra Mist Free consumers are more likely to purchase Sierra Mist Free during larger pantry stocking trips. Brands such as Diet Pepsi, Utz, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Sierra Mist Free Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sierra Mist Free Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
77
35-44
86
45-54
132
55-64
163
65+
131
African American
41
Asian
25
Caucasian
119
Hispanic
27
demographic
index
Has Kids
80
No Kids
145
- $20k
45
$20k-40k
92
$40k-60k
84
$60k-80k
129
$80k-100k
103
$100k-125k
120
$125k +
106
No College
109
College
97
Adv. Degree
104

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Sierra Mist Free Basket Affinity & Size

brand
basket affinity
Diet Pepsi 15.3x
Utz 12.0x
Diet Dr Pepper 10.7x
Diet Mountain Dew 10.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
412

Where is Sierra Mist Free Purchased?

channels
index
Dollar
3
Drug
138
Food
121
Gas & Convenience
56
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.3x
Diet Pepsi 1.9x
Diet Mountain Dew 1.9x
Nabisco Triscuit 1.7x

How Did They Pay?

method
index
Cash
190
Credit
79
Debit
76
Food Stamps
103

When is Sierra Mist Free Purchased?

day of week
Sun
15.2%
Mon
11.0%
Tue
12.8%
Wed
12.5%
Thu
10.1%
Fri
17.7%
Sat
20.8%
time of day
Morning
16.0%
Noon
17.2%
Afternoon
35.8%
Evening
25.7%
Late
5.4%

Get More Sierra Mist Free Data

Contact us for the latest Sierra Mist Free consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sierra Mist Free consumers switch to?

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Why do consumers stop buying Sierra Mist Free products?

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Which retailers do Sierra Mist Free shoppers prefer to shop at?

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What motivates consumers to try Sierra Mist Free products?

Research the Sierra Mist Free Target Market

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Who actually buys Sierra Mist Free? Do these consumers match the intended target market of Sierra Mist Free?

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What motivates the target market to purchase Sierra Mist Free?

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What other target market should Sierra Mist Free look at?

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Which other brands have a similar target market?

About Our Sierra Mist Free Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.