Sierra Mist Free Consumer Insights

Who buys Sierra Mist Free?

A Sierra Mist Free consumer is generally median income, Caucasian, and older age. Sierra Mist Free consumers are more likely to purchase Sierra Mist Free during larger pantry stocking trips. Brands such as Diet Pepsi, Utz, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Sierra Mist Free Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sierra Mist Free Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
77
35-44
86
45-54
132
55-64
163
65+
131
African American
41
Asian
25
Caucasian
119
Hispanic
27
demographic
index
Has Kids
80
No Kids
145
- $20k
45
$20k-40k
92
$40k-60k
84
$60k-80k
129
$80k-100k
103
$100k-125k
120
$125k +
106
No College
109
College
97
Adv. Degree
104

Understand Sierra Mist Free Consumer Behavior

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Sierra Mist Free Basket Affinity & Size

brand
basket affinity
Diet Pepsi 15.3x
Utz 12.0x
Diet Dr Pepper 10.7x
Diet Mountain Dew 10.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
412

Where is Sierra Mist Free Purchased?

channels
index
Dollar
3
Drug
138
Food
121
Gas & Convenience
56
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.3x
Diet Pepsi 1.9x
Diet Mountain Dew 1.9x
Nabisco Triscuit 1.7x

How Did They Pay?

method
index
Cash
190
Credit
79
Debit
76
Food Stamps
103

When is Sierra Mist Free Purchased?

day of week
Sun
15.2%
Mon
11.0%
Tue
12.8%
Wed
12.5%
Thu
10.1%
Fri
17.7%
Sat
20.8%
time of day
Morning
16.0%
Noon
17.2%
Afternoon
35.8%
Evening
25.7%
Late
5.4%

About Our Sierra Mist Free Consumer Insights

How do we know who buys Sierra Mist Free? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sierra Mist Free consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.