Sierra Mist Free Consumer Insights

Who buys Sierra Mist Free? Sierra Mist Free consumers are generally median income, Caucasian, and older age. Sierra Mist Free consumers are more likely to purchase Sierra Mist Free during larger pantry stocking trips. Brands such as Diet Pepsi, Utz, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Sierra Mist Free Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.80

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sierra Mist Free Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
77
35-44
86
45-54
132
55-64
163
65+
131
African American
41
Asian
25
Caucasian
119
Hispanic
27
demographic
index
Has Kids
80
No Kids
145
- $20k
45
$20k-40k
92
$40k-60k
84
$60k-80k
129
$80k-100k
103
$100k-125k
120
$125k +
106
No College
109
College
97
Adv. Degree
104

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Sierra Mist Free Basket Affinity & Size

brand
basket affinity
Diet Pepsi 15.3x
Utz 12.0x
Diet Dr Pepper 10.7x
Diet Mountain Dew 10.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
412

Where is Sierra Mist Free Purchased?

channels
index
Dollar
3
Drug
138
Food
121
Gas & Convenience
56
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 2.3x
Diet Pepsi 1.9x
Diet Mountain Dew 1.9x
Nabisco Triscuit 1.7x

How Did They Pay?

method
index
Cash
190
Credit
79
Debit
76
Food Stamps
103

When is Sierra Mist Free Purchased?

day of week
Sun
15.2%
Mon
11.0%
Tue
12.8%
Wed
12.5%
Thu
10.1%
Fri
17.7%
Sat
20.8%
time of day
Morning
16.0%
Noon
17.2%
Afternoon
35.8%
Evening
25.7%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sierra Mist Free consumers purchase?

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Why do Sierra Mist Free consumers try new brands?

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Where do Sierra Mist Free consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sierra Mist Free Target Market

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Who actually buys Sierra Mist Free? Do these consumers match the intended target market of Sierra Mist Free?

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What motivates the target market to purchase Sierra Mist Free?

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What other target market should Sierra Mist Free look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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