Sierra Mist Natural Consumer Insights

Who buys Sierra Mist Natural?

A Sierra Mist Natural consumer is generally very low income, African American, and adolescent age. Sierra Mist Natural consumers are more likely to purchase Sierra Mist Natural during larger pantry stocking trips. Brands such as Pepsi, Diet Pepsi, and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Sierra Mist Natural Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$36.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sierra Mist Natural Consumer Demographics

demographic
index
Female
101
Male
91
<24
106
25-34
106
35-44
98
45-54
105
55-64
86
65+
65
African American
122
Asian
83
Caucasian
100
Hispanic
104
demographic
index
Has Kids
106
No Kids
87
- $20k
120
$20k-40k
116
$40k-60k
111
$60k-80k
103
$80k-100k
87
$100k-125k
88
$125k +
69
No College
115
College
101
Adv. Degree
77

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Sierra Mist Natural Basket Affinity & Size

brand
basket affinity
Pepsi 11.2x
Diet Pepsi 10.0x
Mountain Dew 7.4x
Diet Mountain Dew 6.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
342

Where is Sierra Mist Natural Purchased?

channels
index
Club
6
Dollar
147
Drug
86
Food
105
Gas & Convenience
69
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
7Up 1.5x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
134
Credit
78
Debit
97
Food Stamps
151

When is Sierra Mist Natural Purchased?

day of week
Sun
15.2%
Mon
12.1%
Tue
12.0%
Wed
11.7%
Thu
13.2%
Fri
16.9%
Sat
19.0%
time of day
Morning
15.0%
Noon
16.2%
Afternoon
34.8%
Evening
26.8%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sierra Mist Natural consumers purchase?

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Why do Sierra Mist Natural consumers try new brands?

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Where do Sierra Mist Natural consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sierra Mist Natural Target Market

Arrow and target

Who actually buys Sierra Mist Natural? Do these consumers match the intended target market of Sierra Mist Natural?

Thought bubble

What motivates the target market to purchase Sierra Mist Natural?

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What other target market should Sierra Mist Natural look at?

venn diagram

Which other brands have a similar target market?

About Our Sierra Mist Natural Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.