Sierra Nevada Consumer Insights

Who buys Sierra Nevada?

A Sierra Nevada consumer is generally very high income, Asian, and senior age. Sierra Nevada consumers are more likely to purchase Sierra Nevada during larger pantry stocking trips. Brands such as Nabisco Triscuit, Snyders Of Hanover, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Sierra Nevada Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.99
% of Basket $ (median)
24.9%
Total Basket $ (median)
$48.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sierra Nevada Consumer Demographics

demographic
index
Female
93
Male
165
<24
70
25-34
91
35-44
117
45-54
82
55-64
90
65+
141
African American
20
Asian
115
Caucasian
106
Hispanic
73
demographic
index
Has Kids
92
No Kids
119
- $20k
66
$20k-40k
57
$40k-60k
99
$60k-80k
82
$80k-100k
120
$100k-125k
126
$125k +
163
No College
40
College
107
Adv. Degree
138

Understand Sierra Nevada Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sierra Nevada Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 10.2x
Snyders Of Hanover 6.4x
Boars Head 5.0x
Arnold 4.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
220

Where is Sierra Nevada Purchased?

channels
index
Club
15
Dollar
1
Drug
81
Food
210
Gas & Convenience
76
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Horizon Organic 1.6x
Bud Light 1.6x
Fresh Selections 1.6x

How Did They Pay?

method
index
Cash
116
Credit
110
Debit
96
Food Stamps
4

When is Sierra Nevada Purchased?

day of week
Sun
14.8%
Mon
9.6%
Tue
10.0%
Wed
11.2%
Thu
11.8%
Fri
19.9%
Sat
22.8%
time of day
Morning
8.9%
Noon
12.0%
Afternoon
40.2%
Evening
33.3%
Late
5.6%

About Our Sierra Nevada Consumer Insights

How do we know who buys Sierra Nevada? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sierra Nevada consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.