Siggi's Consumer Insights

Who buys Siggi's?

A Siggi's consumer is generally very high income, Hispanic, and senior age. Siggi's consumers are more likely to purchase Siggi's during larger pantry stocking trips. Brands such as Horizon Organic, Bolthouse Farms, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Siggi's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.0%
Total Basket $ (median)
$71.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Siggi's Consumer Demographics

demographic
index
Female
99
Male
109
<24
115
25-34
109
35-44
87
45-54
107
55-64
97
65+
147
African American
18
Asian
48
Caucasian
107
Hispanic
109
demographic
index
Has Kids
85
No Kids
135
- $20k
40
$20k-40k
42
$40k-60k
86
$60k-80k
136
$80k-100k
124
$100k-125k
110
$125k +
152
No College
26
College
98
Adv. Degree
195

Understand Siggi's Consumer Behavior

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Siggi's Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.3x
Bolthouse Farms 13.3x
Archer Farms 12.5x
Chobani 9.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
477

Where is Siggi's Purchased?

channels
index
Drug
17
Food
125
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.6x
Chobani 1.7x
Dannon 1.6x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
65
Credit
158
Debit
76
Food Stamps
13

When is Siggi's Purchased?

day of week
Sun
22.2%
Mon
14.8%
Tue
12.4%
Wed
9.4%
Thu
12.3%
Fri
13.1%
Sat
15.8%
time of day
Morning
13.9%
Noon
22.1%
Afternoon
30.1%
Evening
28.6%
Late
5.3%

About Our Siggi's Consumer Insights

How do we know who buys Siggi's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Siggi's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.