Siggi's Consumer Insights

Who buys Siggi's? A Siggi's consumer is generally very high income, Hispanic, and senior age. Siggi's consumers are more likely to purchase Siggi's during larger pantry stocking trips. Brands such as Horizon Organic, Bolthouse Farms, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Siggi's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.0%
Total Basket $ (median)
$71.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Siggi's Consumer Demographics

demographic
index
Female
99
Male
109
<24
115
25-34
109
35-44
87
45-54
107
55-64
97
65+
147
African American
18
Asian
48
Caucasian
107
Hispanic
109
demographic
index
Has Kids
85
No Kids
135
- $20k
40
$20k-40k
42
$40k-60k
86
$60k-80k
136
$80k-100k
124
$100k-125k
110
$125k +
152
No College
26
College
98
Adv. Degree
195

Understand Siggi's Consumer Behavior

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Siggi's Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.3x
Bolthouse Farms 13.3x
Archer Farms 12.5x
Chobani 9.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
477

Where is Siggi's Purchased?

channels
index
Drug
17
Food
125
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.6x
Chobani 1.7x
Dannon 1.6x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
65
Credit
158
Debit
76
Food Stamps
13

When is Siggi's Purchased?

day of week
Sun
22.2%
Mon
14.8%
Tue
12.4%
Wed
9.4%
Thu
12.3%
Fri
13.1%
Sat
15.8%
time of day
Morning
13.9%
Noon
22.1%
Afternoon
30.1%
Evening
28.6%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Siggi's consumers purchase?

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Why do Siggi's consumers try new brands?

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Where do Siggi's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Siggi's Target Market

Arrow and target

Who actually buys Siggi's? Do these consumers match the intended target market of Siggi's?

Thought bubble

What motivates the target market to purchase Siggi's?

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What other target market should Siggi's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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