Signature Pick 5 Consumer Insights

Who buys Signature Pick 5? Signature Pick 5 consumers are generally very low income, African American, and older age. Signature Pick 5 consumers are more likely to purchase Signature Pick 5 during larger pantry stocking trips. Brands such as Banquet, Blue Bonnet, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Signature Pick 5 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.62
% of Basket $ (median)
28.2%
Total Basket $ (median)
$69.64

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Signature Pick 5 Consumer Demographics

demographic
index
Female
103
Male
74
<24
64
25-34
98
35-44
99
45-54
103
55-64
119
65+
92
African American
303
Asian
50
Caucasian
103
Hispanic
31
demographic
index
Has Kids
100
No Kids
101
- $20k
209
$20k-40k
166
$40k-60k
110
$60k-80k
89
$80k-100k
68
$100k-125k
47
$125k +
24
No College
167
College
93
Adv. Degree
56

Understand Signature Pick 5 Consumer Behavior

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Signature Pick 5 Basket Affinity & Size

brand
basket affinity
Banquet 11.5x
Blue Bonnet 10.3x
Kool-Aid 9.6x
Domino 9.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
313

Where is Signature Pick 5 Purchased?

channels
index
Beauty
10
Club
1
Dollar
4
Drug
3
Food
276
Gas & Convenience
336
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.2x
Marlboro Gold Pack 2.0x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
117
Credit
53
Debit
86
Food Stamps
517

When is Signature Pick 5 Purchased?

day of week
Sun
16.4%
Mon
14.1%
Tue
10.8%
Wed
11.7%
Thu
15.0%
Fri
13.5%
Sat
18.4%
time of day
Morning
14.0%
Noon
18.2%
Afternoon
40.8%
Evening
24.3%
Late
2.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Signature Pick 5 consumers purchase?

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Why do Signature Pick 5 consumers try new brands?

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Where do Signature Pick 5 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Signature Pick 5 Target Market

Arrow and target

Who actually buys Signature Pick 5? Do these consumers match the intended target market of Signature Pick 5?

Thought bubble

What motivates the target market to purchase Signature Pick 5?

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What other target market should Signature Pick 5 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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