Signature Pick 5 Consumer Insights

Who buys Signature Pick 5?

A Signature Pick 5 consumer is generally very low income, African American, and older age. Signature Pick 5 consumers are more likely to purchase Signature Pick 5 during larger pantry stocking trips. Brands such as Banquet, Blue Bonnet, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Signature Pick 5 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.62
% of Basket $ (median)
28.2%
Total Basket $ (median)
$69.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Signature Pick 5 Consumer Demographics

demographic
index
Female
103
Male
74
<24
64
25-34
98
35-44
99
45-54
103
55-64
119
65+
92
African American
303
Asian
50
Caucasian
103
Hispanic
31
demographic
index
Has Kids
100
No Kids
101
- $20k
209
$20k-40k
166
$40k-60k
110
$60k-80k
89
$80k-100k
68
$100k-125k
47
$125k +
24
No College
167
College
93
Adv. Degree
56

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Signature Pick 5 Basket Affinity & Size

brand
basket affinity
Banquet 11.5x
Blue Bonnet 10.3x
Kool-Aid 9.6x
Domino 9.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
313

Where is Signature Pick 5 Purchased?

channels
index
Beauty
10
Club
1
Dollar
4
Drug
3
Food
276
Gas & Convenience
336
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.2x
Marlboro Gold Pack 2.0x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
117
Credit
53
Debit
86
Food Stamps
517

When is Signature Pick 5 Purchased?

day of week
Sun
16.4%
Mon
14.1%
Tue
10.8%
Wed
11.7%
Thu
15.0%
Fri
13.5%
Sat
18.4%
time of day
Morning
14.0%
Noon
18.2%
Afternoon
40.8%
Evening
24.3%
Late
2.7%

About Our Signature Pick 5 Consumer Insights

How do we know who buys Signature Pick 5? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Signature Pick 5 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.