Silk Consumer Insights

Who buys Silk?

A Silk consumer is generally slightly higher income, Asian, and young adult age. Silk consumers are more likely to purchase Silk during larger pantry stocking trips. Brands such as Jennie-O, Horizon Organic, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Silk Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.3%
Total Basket $ (median)
$52.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Silk Consumer Demographics

demographic
index
Female
98
Male
118
<24
111
25-34
113
35-44
98
45-54
90
55-64
90
65+
91
African American
107
Asian
150
Caucasian
91
Hispanic
127
demographic
index
Has Kids
96
No Kids
109
- $20k
91
$20k-40k
92
$40k-60k
102
$60k-80k
99
$80k-100k
111
$100k-125k
96
$125k +
106
No College
73
College
102
Adv. Degree
120

Understand Silk Consumer Behavior

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Silk Basket Affinity & Size

brand
basket affinity
Jennie-O 5.0x
Horizon Organic 4.4x
Oroweat 4.4x
Sabra 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
395

Where is Silk Purchased?

channels
index
Beauty
0
Club
152
Dollar
28
Drug
15
Food
126
Gas & Convenience
4
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Jennie-O 1.3x
Horizon Organic 1.3x
Dannon Oikos 1.3x

How Did They Pay?

method
index
Cash
86
Credit
110
Debit
99
Food Stamps
103

When is Silk Purchased?

day of week
Sun
18.6%
Mon
14.3%
Tue
12.7%
Wed
12.2%
Thu
11.5%
Fri
14.1%
Sat
16.6%
time of day
Morning
14.1%
Noon
16.1%
Afternoon
34.4%
Evening
28.9%
Late
6.5%

About Our Silk Consumer Insights

How do we know who buys Silk? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Silk consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.