Silk Consumer Insights

Who buys Silk?

A Silk consumer is generally slightly higher income, Asian, and young adult age. Silk consumers are more likely to purchase Silk during larger pantry stocking trips. Brands such as Jennie-O, Horizon Organic, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Silk Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.3%
Total Basket $ (median)
$52.30

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Silk Consumer Demographics

demographic
index
Female
98
Male
118
<24
111
25-34
113
35-44
98
45-54
90
55-64
90
65+
91
African American
107
Asian
150
Caucasian
91
Hispanic
127
demographic
index
Has Kids
96
No Kids
109
- $20k
91
$20k-40k
92
$40k-60k
102
$60k-80k
99
$80k-100k
111
$100k-125k
96
$125k +
106
No College
73
College
102
Adv. Degree
120

Understand Silk Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Silk Basket Affinity & Size

brand
basket affinity
Jennie-O 5.0x
Horizon Organic 4.4x
Oroweat 4.4x
Sabra 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
395

Where is Silk Purchased?

channels
index
Beauty
0
Club
152
Dollar
28
Drug
15
Food
126
Gas & Convenience
4
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Jennie-O 1.3x
Horizon Organic 1.3x
Dannon Oikos 1.3x

How Did They Pay?

method
index
Cash
86
Credit
110
Debit
99
Food Stamps
103

When is Silk Purchased?

day of week
Sun
18.6%
Mon
14.3%
Tue
12.7%
Wed
12.2%
Thu
11.5%
Fri
14.1%
Sat
16.6%
time of day
Morning
14.1%
Noon
16.1%
Afternoon
34.4%
Evening
28.9%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Silk consumers purchase?

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Why do Silk consumers try new brands?

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Where do Silk consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Silk Target Market

Arrow and target

Who actually buys Silk? Do these consumers match the intended target market of Silk?

Thought bubble

What motivates the target market to purchase Silk?

magnifying glass

What other target market should Silk look at?

venn diagram

Which other brands have a similar target market?

About Our Silk Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.