Silver Floss Consumer Insights

Who buys Silver Floss? A Silver Floss consumer is generally very low income, Caucasian, and senior age. Silver Floss consumers are more likely to purchase Silver Floss during larger pantry stocking trips. Brands such as Johnsonville, Ball Park, and Hillshire Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Silver Floss Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.4%
Total Basket $ (median)
$81.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Silver Floss Consumer Demographics

demographic
index
Female
99
Male
111
<24
57
25-34
78
35-44
91
45-54
113
55-64
160
65+
223
African American
36
Asian
24
Caucasian
120
Hispanic
37
demographic
index
Has Kids
89
No Kids
124
- $20k
119
$20k-40k
116
$40k-60k
100
$60k-80k
112
$80k-100k
106
$100k-125k
83
$125k +
58
No College
140
College
95
Adv. Degree
78

Understand Silver Floss Consumer Behavior

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Silver Floss Basket Affinity & Size

brand
basket affinity
Johnsonville 8.2x
Ball Park 8.0x
Hillshire Farm 6.3x
Bush's Best 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
486

Where is Silver Floss Purchased?

channels
index
Club
2
Drug
2
Food
82
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Maxwell House 1.9x
Perdue 1.7x
Hellmann's 1.7x

How Did They Pay?

method
index
Cash
108
Credit
99
Debit
95
Food Stamps
139

When is Silver Floss Purchased?

day of week
Sun
17.4%
Mon
13.6%
Tue
12.9%
Wed
13.8%
Thu
11.9%
Fri
13.2%
Sat
17.2%
time of day
Morning
15.4%
Noon
17.9%
Afternoon
37.7%
Evening
23.4%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Silver Floss consumers purchase?

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Why do Silver Floss consumers try new brands?

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Where do Silver Floss consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Silver Floss Target Market

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Who actually buys Silver Floss? Do these consumers match the intended target market of Silver Floss?

Thought bubble

What motivates the target market to purchase Silver Floss?

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What other target market should Silver Floss look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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