Silver Floss Consumer Insights

Who buys Silver Floss?

A Silver Floss consumer is generally very low income, Caucasian, and senior age. Silver Floss consumers are more likely to purchase Silver Floss during larger pantry stocking trips. Brands such as Johnsonville, Ball Park, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Silver Floss Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.4%
Total Basket $ (median)
$81.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Silver Floss Consumer Demographics

demographic
index
Female
99
Male
111
<24
57
25-34
78
35-44
91
45-54
113
55-64
160
65+
223
African American
36
Asian
24
Caucasian
120
Hispanic
37
demographic
index
Has Kids
89
No Kids
124
- $20k
119
$20k-40k
116
$40k-60k
100
$60k-80k
112
$80k-100k
106
$100k-125k
83
$125k +
58
No College
140
College
95
Adv. Degree
78

Understand Silver Floss Consumer Behavior

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Silver Floss Basket Affinity & Size

brand
basket affinity
Johnsonville 8.2x
Ball Park 8.0x
Hillshire Farm 6.3x
Bush's Best 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
486

Where is Silver Floss Purchased?

channels
index
Club
2
Drug
2
Food
82
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Maxwell House 1.9x
Perdue 1.7x
Hellmann's 1.7x

How Did They Pay?

method
index
Cash
108
Credit
99
Debit
95
Food Stamps
139

When is Silver Floss Purchased?

day of week
Sun
17.4%
Mon
13.6%
Tue
12.9%
Wed
13.8%
Thu
11.9%
Fri
13.2%
Sat
17.2%
time of day
Morning
15.4%
Noon
17.9%
Afternoon
37.7%
Evening
23.4%
Late
5.6%

About Our Silver Floss Consumer Insights

How do we know who buys Silver Floss? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Silver Floss consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.