Similac Consumer Insights

Who buys Similac?

A Similac consumer is generally very low income, Asian, and adolescent age. Similac consumers are more likely to purchase Similac during larger pantry stocking trips. Brands such as Gerber, Huggies, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Similac Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$25.96
% of Basket $ (median)
60.1%
Total Basket $ (median)
$43.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Similac Consumer Demographics

demographic
index
Female
100
Male
104
<24
234
25-34
207
35-44
76
45-54
25
55-64
27
65+
19
African American
114
Asian
209
Caucasian
84
Hispanic
131
demographic
index
Has Kids
116
No Kids
63
- $20k
139
$20k-40k
134
$40k-60k
121
$60k-80k
94
$80k-100k
72
$100k-125k
71
$125k +
64
No College
113
College
99
Adv. Degree
88

Understand Similac Consumer Behavior

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Similac Basket Affinity & Size

brand
basket affinity
Gerber 46.7x
Huggies 16.5x
Gerber Graduates 14.0x
Fresh Selections 12.1x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
217

Where is Similac Purchased?

channels
index
Beauty
5
Club
69
Dollar
7
Drug
93
Food
105
Gas & Convenience
3
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Gerber 2.6x
Huggies 2.4x
Fresh Selections 1.9x

How Did They Pay?

method
index
Cash
54
Credit
65
Debit
85
Food Stamps
653

When is Similac Purchased?

day of week
Sun
15.1%
Mon
13.9%
Tue
13.0%
Wed
13.2%
Thu
13.4%
Fri
15.1%
Sat
16.3%
time of day
Morning
13.9%
Noon
16.2%
Afternoon
32.4%
Evening
28.6%
Late
9.0%

About Our Similac Consumer Insights

How do we know who buys Similac? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Similac consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.