Similac Advance Consumer Insights

Who buys Similac Advance?

A Similac Advance consumer is generally very low income, Asian, and adolescent age. Similac Advance consumers are more likely to purchase Similac Advance during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Similac Advance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$31.99
% of Basket $ (median)
77.6%
Total Basket $ (median)
$41.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Similac Advance Consumer Demographics

demographic
index
Female
99
Male
105
<24
234
25-34
199
35-44
83
45-54
22
55-64
30
65+
7
African American
153
Asian
242
Caucasian
74
Hispanic
161
demographic
index
Has Kids
118
No Kids
60
- $20k
195
$20k-40k
151
$40k-60k
122
$60k-80k
88
$80k-100k
60
$100k-125k
53
$125k +
41
No College
107
College
102
Adv. Degree
84

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Similac Advance Basket Affinity & Size

brand
basket affinity
Gerber 48.6x
Gerber Graduates 18.4x
Huggies 12.7x
General Mills Lucky Charms 9.4x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
90
Pantry Stocking (21+ Items)
177

Where is Similac Advance Purchased?

channels
index
Beauty
32
Club
0
Dollar
2
Drug
52
Food
233
Gas & Convenience
5
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.6x
Gerber 2.7x
Huggies 2.4x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
34
Credit
38
Debit
63
Food Stamps
1116

When is Similac Advance Purchased?

day of week
Sun
12.2%
Mon
16.6%
Tue
15.8%
Wed
15.3%
Thu
14.8%
Fri
13.7%
Sat
11.6%
time of day
Morning
13.5%
Noon
14.5%
Afternoon
34.2%
Evening
28.6%
Late
9.3%

About Our Similac Advance Consumer Insights

How do we know who buys Similac Advance? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Similac Advance consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.