Similac Advance Early Shield Consumer Insights

Who buys Similac Advance Early Shield? A Similac Advance Early Shield consumer is generally very low income, Asian, and adolescent age. Similac Advance Early Shield consumers are more likely to purchase Similac Advance Early Shield during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Similac Advance Early Shield Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$26.99
% of Basket $ (median)
53.7%
Total Basket $ (median)
$50.27

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Similac Advance Early Shield Consumer Demographics

demographic
index
Female
100
Male
98
<24
281
25-34
215
35-44
70
45-54
22
55-64
23
65+
20
African American
116
Asian
249
Caucasian
82
Hispanic
110
demographic
index
Has Kids
116
No Kids
64
- $20k
141
$20k-40k
139
$40k-60k
111
$60k-80k
97
$80k-100k
71
$100k-125k
72
$125k +
65
No College
119
College
97
Adv. Degree
92

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Similac Advance Early Shield Basket Affinity & Size

brand
basket affinity
Gerber 41.3x
Gerber Graduates 32.6x
Huggies 13.7x
Sunny Meadow 5.3x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
184

Where is Similac Advance Early Shield Purchased?

channels
index
Club
116
Dollar
14
Drug
108
Food
49
Gas & Convenience
1
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.6x
Gerber 2.5x
Huggies 2.2x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
60
Credit
66
Debit
90
Food Stamps
576

When is Similac Advance Early Shield Purchased?

day of week
Sun
15.4%
Mon
13.3%
Tue
13.0%
Wed
12.7%
Thu
13.2%
Fri
14.6%
Sat
17.8%
time of day
Morning
14.0%
Noon
17.2%
Afternoon
32.8%
Evening
27.1%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Similac Advance Early Shield consumers purchase?

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Why do Similac Advance Early Shield consumers try new brands?

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Where do Similac Advance Early Shield consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Similac Advance Early Shield Target Market

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Who actually buys Similac Advance Early Shield? Do these consumers match the intended target market of Similac Advance Early Shield?

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What motivates the target market to purchase Similac Advance Early Shield?

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What other target market should Similac Advance Early Shield look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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