Similac Sensitive Consumer Insights

Who buys Similac Sensitive?

A Similac Sensitive consumer is generally slightly lower income, Hispanic, and young adult age. Similac Sensitive consumers are more likely to purchase Similac Sensitive during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Similac Sensitive Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$24.99
% of Basket $ (median)
51.9%
Total Basket $ (median)
$48.18

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Similac Sensitive Consumer Demographics

demographic
index
Female
99
Male
112
<24
157
25-34
202
35-44
84
45-54
30
55-64
23
65+
17
African American
90
Asian
135
Caucasian
92
Hispanic
142
demographic
index
Has Kids
116
No Kids
63
- $20k
96
$20k-40k
91
$40k-60k
138
$60k-80k
99
$80k-100k
82
$100k-125k
89
$125k +
85
No College
105
College
102
Adv. Degree
85

Understand Similac Sensitive Consumer Behavior

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Similac Sensitive Basket Affinity & Size

brand
basket affinity
Gerber 33.8x
Gerber Graduates 24.9x
Huggies 16.3x
YoCrunch 8.4x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
190

Where is Similac Sensitive Purchased?

channels
index
Club
65
Drug
122
Food
76
Gas & Convenience
1
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.6x
Huggies 2.3x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
63
Credit
75
Debit
101
Food Stamps
398

When is Similac Sensitive Purchased?

day of week
Sun
16.2%
Mon
13.4%
Tue
11.7%
Wed
12.5%
Thu
12.3%
Fri
16.7%
Sat
17.1%
time of day
Morning
13.3%
Noon
17.0%
Afternoon
31.7%
Evening
29.7%
Late
8.2%

About Our Similac Sensitive Consumer Insights

How do we know who buys Similac Sensitive? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Similac Sensitive consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.