Similac Sensitive Consumer Insights

Who buys Similac Sensitive? A Similac Sensitive consumer is generally slightly lower income, Hispanic, and young adult age. Similac Sensitive consumers are more likely to purchase Similac Sensitive during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Similac Sensitive Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$24.99
% of Basket $ (median)
51.9%
Total Basket $ (median)
$48.18

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Similac Sensitive Consumer Demographics

demographic
index
Female
99
Male
112
<24
157
25-34
202
35-44
84
45-54
30
55-64
23
65+
17
African American
90
Asian
135
Caucasian
92
Hispanic
142
demographic
index
Has Kids
116
No Kids
63
- $20k
96
$20k-40k
91
$40k-60k
138
$60k-80k
99
$80k-100k
82
$100k-125k
89
$125k +
85
No College
105
College
102
Adv. Degree
85

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Similac Sensitive Basket Affinity & Size

brand
basket affinity
Gerber 33.8x
Gerber Graduates 24.9x
Huggies 16.3x
YoCrunch 8.4x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
190

Where is Similac Sensitive Purchased?

channels
index
Club
65
Drug
122
Food
76
Gas & Convenience
1
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.6x
Huggies 2.3x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
63
Credit
75
Debit
101
Food Stamps
398

When is Similac Sensitive Purchased?

day of week
Sun
16.2%
Mon
13.4%
Tue
11.7%
Wed
12.5%
Thu
12.3%
Fri
16.7%
Sat
17.1%
time of day
Morning
13.3%
Noon
17.0%
Afternoon
31.7%
Evening
29.7%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Similac Sensitive consumers purchase?

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Why do Similac Sensitive consumers try new brands?

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Where do Similac Sensitive consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Similac Sensitive Target Market

Arrow and target

Who actually buys Similac Sensitive? Do these consumers match the intended target market of Similac Sensitive?

Thought bubble

What motivates the target market to purchase Similac Sensitive?

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What other target market should Similac Sensitive look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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