Similasan Consumer Insights

Who buys Similasan?

A Similasan consumer is generally lower income, Asian, and young adult age. Similasan consumers are more likely to purchase Similasan during larger pantry stocking trips. Brands such as Febreze, French's, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Similasan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.69
% of Basket $ (median)
25.5%
Total Basket $ (median)
$26.27

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Similasan Consumer Demographics

demographic
index
Female
101
Male
88
<24
99
25-34
131
35-44
101
45-54
62
55-64
92
65+
95
African American
121
Asian
191
Caucasian
82
Hispanic
153
demographic
index
Has Kids
106
No Kids
87
- $20k
116
$20k-40k
134
$40k-60k
101
$60k-80k
98
$80k-100k
93
$100k-125k
75
$125k +
77
No College
98
College
102
Adv. Degree
91

Understand Similasan Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Similasan Basket Affinity & Size

brand
basket affinity
Febreze 10.0x
French's 9.7x
CoverGirl 8.6x
Always 8.4x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
189

Where is Similasan Purchased?

channels
index
Beauty
18
Dollar
1
Drug
383
Food
4
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Huggies 1.5x
Gerber 1.4x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
130
Credit
68
Debit
98
Food Stamps
41

When is Similasan Purchased?

day of week
Sun
13.3%
Mon
15.1%
Tue
13.5%
Wed
14.5%
Thu
13.3%
Fri
15.9%
Sat
14.5%
time of day
Morning
17.4%
Noon
15.2%
Afternoon
29.4%
Evening
27.8%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Similasan consumers purchase?

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Why do Similasan consumers try new brands?

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Where do Similasan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Similasan Target Market

Arrow and target

Who actually buys Similasan? Do these consumers match the intended target market of Similasan?

Thought bubble

What motivates the target market to purchase Similasan?

magnifying glass

What other target market should Similasan look at?

venn diagram

Which other brands have a similar target market?

About Our Similasan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.