Similasan Consumer Insights

Who buys Similasan?

A Similasan consumer is generally lower income, Asian, and young adult age. Similasan consumers are more likely to purchase Similasan during larger pantry stocking trips. Brands such as Febreze, French's, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Similasan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.69
% of Basket $ (median)
25.5%
Total Basket $ (median)
$26.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Similasan Consumer Demographics

demographic
index
Female
101
Male
88
<24
99
25-34
131
35-44
101
45-54
62
55-64
92
65+
95
African American
121
Asian
191
Caucasian
82
Hispanic
153
demographic
index
Has Kids
106
No Kids
87
- $20k
116
$20k-40k
134
$40k-60k
101
$60k-80k
98
$80k-100k
93
$100k-125k
75
$125k +
77
No College
98
College
102
Adv. Degree
91

Understand Similasan Consumer Behavior

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Similasan Basket Affinity & Size

brand
basket affinity
Febreze 10.0x
French's 9.7x
CoverGirl 8.6x
Always 8.4x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
189

Where is Similasan Purchased?

channels
index
Beauty
18
Dollar
1
Drug
383
Food
4
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Huggies 1.5x
Gerber 1.4x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
130
Credit
68
Debit
98
Food Stamps
41

When is Similasan Purchased?

day of week
Sun
13.3%
Mon
15.1%
Tue
13.5%
Wed
14.5%
Thu
13.3%
Fri
15.9%
Sat
14.5%
time of day
Morning
17.4%
Noon
15.2%
Afternoon
29.4%
Evening
27.8%
Late
10.3%

About Our Similasan Consumer Insights

How do we know who buys Similasan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Similasan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.