Simple (Cosmetics) Consumer Insights

Who buys Simple (Cosmetics)?

A Simple (Cosmetics) consumer is generally very low income, Asian, and adolescent age. Simple (Cosmetics) consumers are more likely to purchase Simple (Cosmetics) during larger pantry stocking trips. Brands such as TRESemme, CoverGirl, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Simple (Cosmetics) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.39
% of Basket $ (median)
23.1%
Total Basket $ (median)
$32.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simple (Cosmetics) Consumer Demographics

demographic
index
Female
105
Male
55
<24
132
25-34
131
35-44
91
45-54
89
55-64
75
65+
49
African American
117
Asian
184
Caucasian
88
Hispanic
115
demographic
index
Has Kids
91
No Kids
120
- $20k
130
$20k-40k
109
$40k-60k
106
$60k-80k
100
$80k-100k
99
$100k-125k
86
$125k +
73
No College
84
College
105
Adv. Degree
95

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Simple (Cosmetics) Basket Affinity & Size

brand
basket affinity
TRESemme 17.9x
CoverGirl 10.1x
Olay 9.7x
Dove 9.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
248

Where is Simple (Cosmetics) Purchased?

channels
index
Beauty
318
Club
12
Dollar
23
Drug
554
Food
37
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Olay 1.5x
Gold Peak 1.4x
Listerine 1.4x

How Did They Pay?

method
index
Cash
132
Credit
85
Debit
92
Food Stamps
24

When is Simple (Cosmetics) Purchased?

day of week
Sun
18.9%
Mon
13.0%
Tue
12.1%
Wed
12.3%
Thu
11.9%
Fri
14.4%
Sat
17.4%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
33.1%
Evening
26.5%
Late
7.7%

Get More Simple (Cosmetics) Data

Contact us for the latest Simple (Cosmetics) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Simple (Cosmetics) consumers switch to?

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Why do consumers stop buying Simple (Cosmetics) products?

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Which retailers do Simple (Cosmetics) shoppers prefer to shop at?

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What motivates consumers to try Simple (Cosmetics) products?

Research the Simple (Cosmetics) Target Market

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Who actually buys Simple (Cosmetics)? Do these consumers match the intended target market of Simple (Cosmetics)?

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What motivates the target market to purchase Simple (Cosmetics)?

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What other target market should Simple (Cosmetics) look at?

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Which other brands have a similar target market?

About Our Simple (Cosmetics) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.