Simple Green Consumer Insights

Who buys Simple Green?

A Simple Green consumer is generally higher income, Hispanic, and senior age. Simple Green consumers are more likely to purchase Simple Green during larger pantry stocking trips. Brands such as Swiffer, Clorox, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Simple Green Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.47

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simple Green Consumer Demographics

demographic
index
Female
95
Male
148
<24
83
25-34
94
35-44
86
45-54
123
55-64
124
65+
149
African American
81
Asian
98
Caucasian
96
Hispanic
148
demographic
index
Has Kids
89
No Kids
126
- $20k
115
$20k-40k
102
$40k-60k
93
$60k-80k
94
$80k-100k
84
$100k-125k
152
$125k +
76
No College
122
College
100
Adv. Degree
76

Understand Simple Green Consumer Behavior

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Simple Green Basket Affinity & Size

brand
basket affinity
Swiffer 16.6x
Clorox 9.6x
Lysol 9.1x
Febreze 7.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
308

Where is Simple Green Purchased?

channels
index
Club
387
Dollar
2
Food
34
Gas & Convenience
11
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Gatorade G2 1.5x
Huggies 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
92
Credit
116
Debit
95
Food Stamps
73

When is Simple Green Purchased?

day of week
Sun
15.4%
Mon
12.3%
Tue
14.3%
Wed
14.9%
Thu
10.4%
Fri
14.4%
Sat
18.4%
time of day
Morning
18.5%
Noon
19.6%
Afternoon
36.0%
Evening
21.2%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Simple Green consumers purchase?

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Why do Simple Green consumers try new brands?

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Where do Simple Green consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simple Green Target Market

Arrow and target

Who actually buys Simple Green? Do these consumers match the intended target market of Simple Green?

Thought bubble

What motivates the target market to purchase Simple Green?

magnifying glass

What other target market should Simple Green look at?

venn diagram

Which other brands have a similar target market?

About Our Simple Green Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.