Simple Green Consumer Insights

Who buys Simple Green?

A Simple Green consumer is generally higher income, Hispanic, and senior age. Simple Green consumers are more likely to purchase Simple Green during larger pantry stocking trips. Brands such as Swiffer, Clorox, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Simple Green Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.47

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simple Green Consumer Demographics

demographic
index
Female
95
Male
148
<24
83
25-34
94
35-44
86
45-54
123
55-64
124
65+
149
African American
81
Asian
98
Caucasian
96
Hispanic
148
demographic
index
Has Kids
89
No Kids
126
- $20k
115
$20k-40k
102
$40k-60k
93
$60k-80k
94
$80k-100k
84
$100k-125k
152
$125k +
76
No College
122
College
100
Adv. Degree
76

Understand Simple Green Consumer Behavior

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Simple Green Basket Affinity & Size

brand
basket affinity
Swiffer 16.6x
Clorox 9.6x
Lysol 9.1x
Febreze 7.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
308

Where is Simple Green Purchased?

channels
index
Club
387
Dollar
2
Food
34
Gas & Convenience
11
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Gatorade G2 1.5x
Huggies 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
92
Credit
116
Debit
95
Food Stamps
73

When is Simple Green Purchased?

day of week
Sun
15.4%
Mon
12.3%
Tue
14.3%
Wed
14.9%
Thu
10.4%
Fri
14.4%
Sat
18.4%
time of day
Morning
18.5%
Noon
19.6%
Afternoon
36.0%
Evening
21.2%
Late
4.7%

About Our Simple Green Consumer Insights

How do we know who buys Simple Green? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simple Green consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.