Simply Consumer Insights

Who buys Simply?

A Simply consumer is generally very high income, Hispanic, and upper middle age. Simply consumers are more likely to purchase Simply during larger pantry stocking trips. Brands such as Simply Juice, Land O Lakes, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.4%
Total Basket $ (median)
$54.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Consumer Demographics

demographic
index
Female
100
Male
102
<24
106
25-34
92
35-44
99
45-54
111
55-64
101
65+
98
African American
88
Asian
76
Caucasian
102
Hispanic
112
demographic
index
Has Kids
99
No Kids
103
- $20k
78
$20k-40k
87
$40k-60k
108
$60k-80k
94
$80k-100k
103
$100k-125k
102
$125k +
123
No College
93
College
102
Adv. Degree
99

Understand Simply Consumer Behavior

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Simply Basket Affinity & Size

brand
basket affinity
Simply Juice 7.3x
Land O Lakes 4.6x
Chobani 4.6x
Dannon Danimals 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
369

Where is Simply Purchased?

channels
index
Club
31
Dollar
1
Drug
22
Food
116
Gas & Convenience
48
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Snyders Of Hanover 1.4x
Yoplait Light 1.3x
Planters 1.3x

How Did They Pay?

method
index
Cash
108
Credit
104
Debit
99
Food Stamps
56

When is Simply Purchased?

day of week
Sun
16.7%
Mon
12.7%
Tue
11.9%
Wed
12.3%
Thu
12.5%
Fri
16.7%
Sat
17.3%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
36.6%
Evening
26.3%
Late
5.8%

About Our Simply Consumer Insights

How do we know who buys Simply? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.