Simply Consumer Insights

Who buys Simply? Simply consumers are generally very high income, Hispanic, and upper middle age. Simply consumers are more likely to purchase Simply during larger pantry stocking trips. Brands such as Simply Juice, Land O Lakes, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.4%
Total Basket $ (median)
$54.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Consumer Demographics

demographic
index
Female
100
Male
102
<24
106
25-34
92
35-44
99
45-54
111
55-64
101
65+
98
African American
88
Asian
76
Caucasian
102
Hispanic
112
demographic
index
Has Kids
99
No Kids
103
- $20k
78
$20k-40k
87
$40k-60k
108
$60k-80k
94
$80k-100k
103
$100k-125k
102
$125k +
123
No College
93
College
102
Adv. Degree
99

Understand Simply Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Simply Basket Affinity & Size

brand
basket affinity
Simply Juice 7.3x
Land O Lakes 4.6x
Chobani 4.6x
Dannon Danimals 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
369

Where is Simply Purchased?

channels
index
Club
31
Dollar
1
Drug
22
Food
116
Gas & Convenience
48
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Snyders Of Hanover 1.4x
Yoplait Light 1.3x
Planters 1.3x

How Did They Pay?

method
index
Cash
108
Credit
104
Debit
99
Food Stamps
56

When is Simply Purchased?

day of week
Sun
16.7%
Mon
12.7%
Tue
11.9%
Wed
12.3%
Thu
12.5%
Fri
16.7%
Sat
17.3%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
36.6%
Evening
26.3%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Simply consumers purchase?

check mark

Why do Simply consumers try new brands?

check mark

Where do Simply consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Target Market

Arrow and target

Who actually buys Simply? Do these consumers match the intended target market of Simply?

Thought bubble

What motivates the target market to purchase Simply?

magnifying glass

What other target market should Simply look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us