Simply Asia Consumer Insights

Who buys Simply Asia?

A Simply Asia consumer is generally higher income, Caucasian, and adolescent age. Simply Asia consumers are more likely to purchase Simply Asia during larger pantry stocking trips. Brands such as Starkist, Weight Watchers Smart Ones, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Asia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Asia Consumer Demographics

demographic
index
Female
98
Male
121
<24
155
25-34
104
35-44
96
45-54
104
55-64
80
65+
80
African American
73
Asian
70
Caucasian
107
Hispanic
62
demographic
index
Has Kids
90
No Kids
123
- $20k
113
$20k-40k
104
$40k-60k
94
$60k-80k
94
$80k-100k
82
$100k-125k
136
$125k +
91
No College
78
College
100
Adv. Degree
124

Understand Simply Asia Consumer Behavior

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Simply Asia Basket Affinity & Size

brand
basket affinity
Starkist 11.6x
Weight Watchers Smart Ones 8.0x
Birds Eye Steamfresh 6.8x
Archer Farms 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
462

Where is Simply Asia Purchased?

channels
index
Club
65
Dollar
2
Drug
36
Food
32
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Birds Eye Steamfresh 1.6x
Borden 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
94
Credit
93
Debit
101
Food Stamps
171

When is Simply Asia Purchased?

day of week
Sun
18.1%
Mon
14.5%
Tue
11.7%
Wed
11.9%
Thu
11.2%
Fri
13.6%
Sat
19.0%
time of day
Morning
11.5%
Noon
17.8%
Afternoon
33.3%
Evening
29.6%
Late
7.7%

About Our Simply Asia Consumer Insights

How do we know who buys Simply Asia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply Asia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.