Simply Asia Consumer Insights

Who buys Simply Asia? A Simply Asia consumer is generally higher income, Caucasian, and adolescent age. Simply Asia consumers are more likely to purchase Simply Asia during larger pantry stocking trips. Brands such as Starkist, Weight Watchers Smart Ones, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Asia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Asia Consumer Demographics

demographic
index
Female
98
Male
121
<24
155
25-34
104
35-44
96
45-54
104
55-64
80
65+
80
African American
73
Asian
70
Caucasian
107
Hispanic
62
demographic
index
Has Kids
90
No Kids
123
- $20k
113
$20k-40k
104
$40k-60k
94
$60k-80k
94
$80k-100k
82
$100k-125k
136
$125k +
91
No College
78
College
100
Adv. Degree
124

Understand Simply Asia Consumer Behavior

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Simply Asia Basket Affinity & Size

brand
basket affinity
Starkist 11.6x
Weight Watchers Smart Ones 8.0x
Birds Eye Steamfresh 6.8x
Archer Farms 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
462

Where is Simply Asia Purchased?

channels
index
Club
65
Dollar
2
Drug
36
Food
32
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Birds Eye Steamfresh 1.6x
Borden 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
94
Credit
93
Debit
101
Food Stamps
171

When is Simply Asia Purchased?

day of week
Sun
18.1%
Mon
14.5%
Tue
11.7%
Wed
11.9%
Thu
11.2%
Fri
13.6%
Sat
19.0%
time of day
Morning
11.5%
Noon
17.8%
Afternoon
33.3%
Evening
29.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Simply Asia consumers purchase?

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Why do Simply Asia consumers try new brands?

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Where do Simply Asia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Asia Target Market

Arrow and target

Who actually buys Simply Asia? Do these consumers match the intended target market of Simply Asia?

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What motivates the target market to purchase Simply Asia?

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What other target market should Simply Asia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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