Simply Balanced Consumer Insights

Who buys Simply Balanced? Simply Balanced consumers are generally higher income, Asian, and young adult age. Simply Balanced consumers are more likely to purchase Simply Balanced during larger pantry stocking trips. Brands such as Driscoll's, Horizon Organic, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Balanced Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Balanced Consumer Demographics

demographic
index
Female
100
Male
96
<24
96
25-34
122
35-44
119
45-54
67
55-64
42
65+
33
African American
64
Asian
107
Caucasian
101
Hispanic
97
demographic
index
Has Kids
107
No Kids
85
- $20k
62
$20k-40k
64
$40k-60k
82
$60k-80k
97
$80k-100k
106
$100k-125k
154
$125k +
150
No College
42
College
103
Adv. Degree
154

Understand Simply Balanced Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Simply Balanced Basket Affinity & Size

brand
basket affinity
Driscoll's 9.0x
Horizon Organic 8.9x
Green Giant 8.4x
Jennie-O 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
398

Where is Simply Balanced Purchased?

channels
index
Drug
0
Food
6
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Fresh Express 1.4x
Taylor Farms 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
41
Credit
85
Debit
145
Food Stamps
44

When is Simply Balanced Purchased?

day of week
Sun
17.9%
Mon
13.7%
Tue
12.4%
Wed
12.1%
Thu
11.9%
Fri
14.1%
Sat
18.0%
time of day
Morning
13.1%
Noon
19.1%
Afternoon
36.0%
Evening
26.4%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Simply Balanced consumers purchase?

check mark

Why do Simply Balanced consumers try new brands?

check mark

Where do Simply Balanced consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Balanced Target Market

Arrow and target

Who actually buys Simply Balanced? Do these consumers match the intended target market of Simply Balanced?

Thought bubble

What motivates the target market to purchase Simply Balanced?

magnifying glass

What other target market should Simply Balanced look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us