Simply Balanced Consumer Insights

Who buys Simply Balanced?

A Simply Balanced consumer is generally higher income, Asian, and young adult age. Simply Balanced consumers are more likely to purchase Simply Balanced during larger pantry stocking trips. Brands such as Driscoll's, Horizon Organic, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Balanced Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Balanced Consumer Demographics

demographic
index
Female
100
Male
96
<24
96
25-34
122
35-44
119
45-54
67
55-64
42
65+
33
African American
64
Asian
107
Caucasian
101
Hispanic
97
demographic
index
Has Kids
107
No Kids
85
- $20k
62
$20k-40k
64
$40k-60k
82
$60k-80k
97
$80k-100k
106
$100k-125k
154
$125k +
150
No College
42
College
103
Adv. Degree
154

Understand Simply Balanced Consumer Behavior

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Simply Balanced Basket Affinity & Size

brand
basket affinity
Driscoll's 9.0x
Horizon Organic 8.9x
Green Giant 8.4x
Jennie-O 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
398

Where is Simply Balanced Purchased?

channels
index
Drug
0
Food
6
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Fresh Express 1.4x
Taylor Farms 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
41
Credit
85
Debit
145
Food Stamps
44

When is Simply Balanced Purchased?

day of week
Sun
17.9%
Mon
13.7%
Tue
12.4%
Wed
12.1%
Thu
11.9%
Fri
14.1%
Sat
18.0%
time of day
Morning
13.1%
Noon
19.1%
Afternoon
36.0%
Evening
26.4%
Late
5.4%

About Our Simply Balanced Consumer Insights

How do we know who buys Simply Balanced? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply Balanced consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.