Simply Jif Consumer Insights

Who buys Simply Jif?

A Simply Jif consumer is generally very high income, Caucasian, and older age. Simply Jif consumers are more likely to purchase Simply Jif during larger pantry stocking trips. Brands such as Perdue, French's, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Jif Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.1%
Total Basket $ (median)
$67.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Jif Consumer Demographics

demographic
index
Female
101
Male
87
<24
149
25-34
73
35-44
98
45-54
99
55-64
167
65+
149
African American
50
Asian
54
Caucasian
114
Hispanic
52
demographic
index
Has Kids
93
No Kids
117
- $20k
102
$20k-40k
74
$40k-60k
81
$60k-80k
116
$80k-100k
115
$100k-125k
107
$125k +
119
No College
79
College
101
Adv. Degree
117

Understand Simply Jif Consumer Behavior

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Simply Jif Basket Affinity & Size

brand
basket affinity
Perdue 6.6x
French's 6.4x
YoCrunch 5.6x
Starkist 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
479

Where is Simply Jif Purchased?

channels
index
Club
0
Dollar
2
Drug
12
Food
187
Gas & Convenience
3
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
General Mills Fiber One 1.6x
Utz 1.6x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
107
Credit
100
Debit
92
Food Stamps
142

When is Simply Jif Purchased?

day of week
Sun
19.6%
Mon
12.3%
Tue
11.1%
Wed
13.9%
Thu
12.4%
Fri
14.8%
Sat
16.0%
time of day
Morning
14.3%
Noon
16.1%
Afternoon
34.8%
Evening
28.0%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Simply Jif consumers purchase?

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Why do Simply Jif consumers try new brands?

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Where do Simply Jif consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Jif Target Market

Arrow and target

Who actually buys Simply Jif? Do these consumers match the intended target market of Simply Jif?

Thought bubble

What motivates the target market to purchase Simply Jif?

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What other target market should Simply Jif look at?

venn diagram

Which other brands have a similar target market?

About Our Simply Jif Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.