Simply Jif Consumer Insights

Who buys Simply Jif?

A Simply Jif consumer is generally very high income, Caucasian, and older age. Simply Jif consumers are more likely to purchase Simply Jif during larger pantry stocking trips. Brands such as Perdue, French's, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Jif Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.1%
Total Basket $ (median)
$67.51

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Jif Consumer Demographics

demographic
index
Female
101
Male
87
<24
149
25-34
73
35-44
98
45-54
99
55-64
167
65+
149
African American
50
Asian
54
Caucasian
114
Hispanic
52
demographic
index
Has Kids
93
No Kids
117
- $20k
102
$20k-40k
74
$40k-60k
81
$60k-80k
116
$80k-100k
115
$100k-125k
107
$125k +
119
No College
79
College
101
Adv. Degree
117

Understand Simply Jif Consumer Behavior

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Simply Jif Basket Affinity & Size

brand
basket affinity
Perdue 6.6x
French's 6.4x
YoCrunch 5.6x
Starkist 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
479

Where is Simply Jif Purchased?

channels
index
Club
0
Dollar
2
Drug
12
Food
187
Gas & Convenience
3
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
General Mills Fiber One 1.6x
Utz 1.6x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
107
Credit
100
Debit
92
Food Stamps
142

When is Simply Jif Purchased?

day of week
Sun
19.6%
Mon
12.3%
Tue
11.1%
Wed
13.9%
Thu
12.4%
Fri
14.8%
Sat
16.0%
time of day
Morning
14.3%
Noon
16.1%
Afternoon
34.8%
Evening
28.0%
Late
6.8%

About Our Simply Jif Consumer Insights

How do we know who buys Simply Jif? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply Jif consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.