Simply Juice Consumer Insights

Who buys Simply Juice?

A Simply Juice consumer is generally very high income, African American, and adolescent age. Simply Juice consumers are more likely to purchase Simply Juice during larger pantry stocking trips. Brands such as Horizon Organic, Gold Peak, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Juice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.0%
Total Basket $ (median)
$62.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Juice Consumer Demographics

demographic
index
Female
99
Male
112
<24
111
25-34
105
35-44
99
45-54
94
55-64
99
65+
103
African American
190
Asian
115
Caucasian
90
Hispanic
128
demographic
index
Has Kids
98
No Kids
104
- $20k
95
$20k-40k
93
$40k-60k
92
$60k-80k
97
$80k-100k
102
$100k-125k
103
$125k +
127
No College
80
College
102
Adv. Degree
113

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Simply Juice Basket Affinity & Size

brand
basket affinity
Horizon Organic 4.0x
Gold Peak 3.8x
Arnold 3.5x
Dannon Danimals 3.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
403

Where is Simply Juice Purchased?

channels
index
Beauty
0
Club
61
Dollar
11
Drug
40
Food
144
Gas & Convenience
55
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.2x
Archer Farms 1.2x
Canada Dry 1.2x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
99
Credit
101
Debit
98
Food Stamps
121

When is Simply Juice Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.1%
Wed
11.8%
Thu
11.4%
Fri
14.5%
Sat
18.0%
time of day
Morning
15.2%
Noon
15.4%
Afternoon
33.1%
Evening
28.8%
Late
7.5%

About Our Simply Juice Consumer Insights

How do we know who buys Simply Juice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply Juice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.