Simply Juice Consumer Insights

Who buys Simply Juice? A Simply Juice consumer is generally very high income, African American, and adolescent age. Simply Juice consumers are more likely to purchase Simply Juice during larger pantry stocking trips. Brands such as Horizon Organic, Gold Peak, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Juice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.0%
Total Basket $ (median)
$62.85

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Juice Consumer Demographics

demographic
index
Female
99
Male
112
<24
111
25-34
105
35-44
99
45-54
94
55-64
99
65+
103
African American
190
Asian
115
Caucasian
90
Hispanic
128
demographic
index
Has Kids
98
No Kids
104
- $20k
95
$20k-40k
93
$40k-60k
92
$60k-80k
97
$80k-100k
102
$100k-125k
103
$125k +
127
No College
80
College
102
Adv. Degree
113

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Simply Juice Basket Affinity & Size

brand
basket affinity
Horizon Organic 4.0x
Gold Peak 3.8x
Arnold 3.5x
Dannon Danimals 3.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
403

Where is Simply Juice Purchased?

channels
index
Beauty
0
Club
61
Dollar
11
Drug
40
Food
144
Gas & Convenience
55
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.2x
Archer Farms 1.2x
Canada Dry 1.2x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
99
Credit
101
Debit
98
Food Stamps
121

When is Simply Juice Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.1%
Wed
11.8%
Thu
11.4%
Fri
14.5%
Sat
18.0%
time of day
Morning
15.2%
Noon
15.4%
Afternoon
33.1%
Evening
28.8%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Simply Juice consumers purchase?

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Why do Simply Juice consumers try new brands?

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Where do Simply Juice consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Juice Target Market

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Who actually buys Simply Juice? Do these consumers match the intended target market of Simply Juice?

Thought bubble

What motivates the target market to purchase Simply Juice?

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What other target market should Simply Juice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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