Simply Orange Consumer Insights

Who buys Simply Orange?

A Simply Orange consumer is generally very high income, Asian, and adolescent age. Simply Orange consumers are more likely to purchase Simply Orange during mid to large sized trips. Brands such as Oroweat, Horizon Organic, and King's Hawaiian also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Orange Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.69
% of Basket $ (median)
6.5%
Total Basket $ (median)
$134.17

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Orange Consumer Demographics

demographic
index
Female
99
Male
106
<24
115
25-34
92
35-44
111
45-54
103
55-64
77
65+
59
African American
53
Asian
312
Caucasian
71
Hispanic
196
demographic
index
Has Kids
114
No Kids
69
- $20k
62
$20k-40k
63
$40k-60k
77
$60k-80k
97
$80k-100k
102
$100k-125k
158
$125k +
158
No College
61
College
100
Adv. Degree
145

Understand Simply Orange Consumer Behavior

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Simply Orange Basket Affinity & Size

brand
basket affinity
Oroweat 25.7x
Horizon Organic 25.3x
King's Hawaiian 23.4x
Nutella 17.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
256
Pantry Stocking (21+ Items)
255

Where is Simply Orange Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Taylor Farms 2.0x
King's Hawaiian 1.8x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
45
Credit
118
Debit
120
Food Stamps
56

When is Simply Orange Purchased?

day of week
Sun
19.3%
Mon
13.0%
Tue
11.9%
Wed
11.3%
Thu
12.3%
Fri
14.9%
Sat
17.4%
time of day
Morning
9.2%
Noon
23.9%
Afternoon
42.5%
Evening
23.8%
Late
0.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Simply Orange consumers purchase?

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Why do Simply Orange consumers try new brands?

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Where do Simply Orange consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Orange Target Market

Arrow and target

Who actually buys Simply Orange? Do these consumers match the intended target market of Simply Orange?

Thought bubble

What motivates the target market to purchase Simply Orange?

magnifying glass

What other target market should Simply Orange look at?

venn diagram

Which other brands have a similar target market?

About Our Simply Orange Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.