Simply Orange Consumer Insights

Who buys Simply Orange?

A Simply Orange consumer is generally very high income, Asian, and adolescent age. Simply Orange consumers are more likely to purchase Simply Orange during mid to large sized trips. Brands such as Oroweat, Horizon Organic, and King's Hawaiian also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Orange Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.69
% of Basket $ (median)
6.5%
Total Basket $ (median)
$134.17

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Orange Consumer Demographics

demographic
index
Female
99
Male
106
<24
115
25-34
92
35-44
111
45-54
103
55-64
77
65+
59
African American
53
Asian
312
Caucasian
71
Hispanic
196
demographic
index
Has Kids
114
No Kids
69
- $20k
62
$20k-40k
63
$40k-60k
77
$60k-80k
97
$80k-100k
102
$100k-125k
158
$125k +
158
No College
61
College
100
Adv. Degree
145

Understand Simply Orange Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Simply Orange Basket Affinity & Size

brand
basket affinity
Oroweat 25.7x
Horizon Organic 25.3x
King's Hawaiian 23.4x
Nutella 17.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
256
Pantry Stocking (21+ Items)
255

Where is Simply Orange Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Taylor Farms 2.0x
King's Hawaiian 1.8x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
45
Credit
118
Debit
120
Food Stamps
56

When is Simply Orange Purchased?

day of week
Sun
19.3%
Mon
13.0%
Tue
11.9%
Wed
11.3%
Thu
12.3%
Fri
14.9%
Sat
17.4%
time of day
Morning
9.2%
Noon
23.9%
Afternoon
42.5%
Evening
23.8%
Late
0.7%

About Our Simply Orange Consumer Insights

How do we know who buys Simply Orange? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply Orange consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.