Simply Potatoes Consumer Insights

Who buys Simply Potatoes?

A Simply Potatoes consumer is generally higher income, Caucasian, and senior age. Simply Potatoes consumers are more likely to purchase Simply Potatoes during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Johnsonville, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Simply Potatoes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Simply Potatoes Consumer Demographics

demographic
index
Female
101
Male
93
<24
67
25-34
80
35-44
90
45-54
125
55-64
142
65+
178
African American
86
Asian
40
Caucasian
109
Hispanic
94
demographic
index
Has Kids
93
No Kids
117
- $20k
81
$20k-40k
92
$40k-60k
99
$60k-80k
103
$80k-100k
106
$100k-125k
108
$125k +
105
No College
99
College
102
Adv. Degree
94

Understand Simply Potatoes Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Simply Potatoes Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.8x
Johnsonville 4.8x
Boars Head 4.7x
Jimmy Dean 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
465

Where is Simply Potatoes Purchased?

channels
index
Club
0
Dollar
1
Drug
45
Food
210
Gas & Convenience
2
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.6x
Boars Head 1.6x
Sunny Meadow 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
123
Credit
92
Debit
98
Food Stamps
94

When is Simply Potatoes Purchased?

day of week
Sun
19.3%
Mon
13.2%
Tue
11.7%
Wed
12.3%
Thu
11.0%
Fri
13.8%
Sat
18.6%
time of day
Morning
15.2%
Noon
16.4%
Afternoon
34.9%
Evening
28.3%
Late
5.2%

About Our Simply Potatoes Consumer Insights

How do we know who buys Simply Potatoes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Simply Potatoes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.