Simply Potatoes Consumer Insights

Who buys Simply Potatoes?

A Simply Potatoes consumer is generally higher income, Caucasian, and senior age. Simply Potatoes consumers are more likely to purchase Simply Potatoes during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Johnsonville, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Simply Potatoes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Simply Potatoes Consumer Demographics

demographic
index
Female
101
Male
93
<24
67
25-34
80
35-44
90
45-54
125
55-64
142
65+
178
African American
86
Asian
40
Caucasian
109
Hispanic
94
demographic
index
Has Kids
93
No Kids
117
- $20k
81
$20k-40k
92
$40k-60k
99
$60k-80k
103
$80k-100k
106
$100k-125k
108
$125k +
105
No College
99
College
102
Adv. Degree
94

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Simply Potatoes Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.8x
Johnsonville 4.8x
Boars Head 4.7x
Jimmy Dean 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
465

Where is Simply Potatoes Purchased?

channels
index
Club
0
Dollar
1
Drug
45
Food
210
Gas & Convenience
2
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.6x
Boars Head 1.6x
Sunny Meadow 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
123
Credit
92
Debit
98
Food Stamps
94

When is Simply Potatoes Purchased?

day of week
Sun
19.3%
Mon
13.2%
Tue
11.7%
Wed
12.3%
Thu
11.0%
Fri
13.8%
Sat
18.6%
time of day
Morning
15.2%
Noon
16.4%
Afternoon
34.9%
Evening
28.3%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Simply Potatoes consumers purchase?

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Why do Simply Potatoes consumers try new brands?

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Where do Simply Potatoes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Simply Potatoes Target Market

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Who actually buys Simply Potatoes? Do these consumers match the intended target market of Simply Potatoes?

Thought bubble

What motivates the target market to purchase Simply Potatoes?

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What other target market should Simply Potatoes look at?

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Which other brands have a similar target market?

About Our Simply Potatoes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.