Sinful Colors Consumer Insights

Who buys Sinful Colors?

A Sinful Colors consumer is generally lower income, African American, and adolescent age. Sinful Colors consumers are more likely to purchase Sinful Colors during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Sinful Colors Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.4%
Total Basket $ (median)
$23.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sinful Colors Consumer Demographics

demographic
index
Female
102
Male
81
<24
125
25-34
110
35-44
105
45-54
90
55-64
74
65+
50
African American
130
Asian
87
Caucasian
98
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
111
$20k-40k
118
$40k-60k
106
$60k-80k
96
$80k-100k
107
$100k-125k
85
$125k +
71
No College
104
College
103
Adv. Degree
83

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Sinful Colors Basket Affinity & Size

brand
basket affinity
CoverGirl 14.3x
Neutrogena 10.2x
Secret 7.8x
TRESemme 6.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
187

Where is Sinful Colors Purchased?

channels
index
Beauty
110
Dollar
4
Drug
712
Food
11
Gas & Convenience
0
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
General Mills Fiber One 1.3x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
171
Credit
83
Debit
91
Food Stamps
38

When is Sinful Colors Purchased?

day of week
Sun
14.2%
Mon
12.5%
Tue
11.9%
Wed
13.5%
Thu
12.7%
Fri
17.9%
Sat
17.3%
time of day
Morning
13.5%
Noon
15.3%
Afternoon
33.8%
Evening
29.1%
Late
8.4%

Get More Sinful Colors Data

Contact us for the latest Sinful Colors consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sinful Colors consumers switch to?

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Why do consumers stop buying Sinful Colors products?

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Which retailers do Sinful Colors shoppers prefer to shop at?

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What motivates consumers to try Sinful Colors products?

Research the Sinful Colors Target Market

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Who actually buys Sinful Colors? Do these consumers match the intended target market of Sinful Colors?

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What motivates the target market to purchase Sinful Colors?

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What other target market should Sinful Colors look at?

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Which other brands have a similar target market?

About Our Sinful Colors Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.