Sinful Colors Consumer Insights

Who buys Sinful Colors?

A Sinful Colors consumer is generally lower income, African American, and adolescent age. Sinful Colors consumers are more likely to purchase Sinful Colors during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Sinful Colors Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.4%
Total Basket $ (median)
$23.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sinful Colors Consumer Demographics

demographic
index
Female
102
Male
81
<24
125
25-34
110
35-44
105
45-54
90
55-64
74
65+
50
African American
130
Asian
87
Caucasian
98
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
111
$20k-40k
118
$40k-60k
106
$60k-80k
96
$80k-100k
107
$100k-125k
85
$125k +
71
No College
104
College
103
Adv. Degree
83

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Sinful Colors Basket Affinity & Size

brand
basket affinity
CoverGirl 14.3x
Neutrogena 10.2x
Secret 7.8x
TRESemme 6.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
187

Where is Sinful Colors Purchased?

channels
index
Beauty
110
Dollar
4
Drug
712
Food
11
Gas & Convenience
0
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
General Mills Fiber One 1.3x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
171
Credit
83
Debit
91
Food Stamps
38

When is Sinful Colors Purchased?

day of week
Sun
14.2%
Mon
12.5%
Tue
11.9%
Wed
13.5%
Thu
12.7%
Fri
17.9%
Sat
17.3%
time of day
Morning
13.5%
Noon
15.3%
Afternoon
33.8%
Evening
29.1%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sinful Colors consumers purchase?

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Why do Sinful Colors consumers try new brands?

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Where do Sinful Colors consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sinful Colors Target Market

Arrow and target

Who actually buys Sinful Colors? Do these consumers match the intended target market of Sinful Colors?

Thought bubble

What motivates the target market to purchase Sinful Colors?

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What other target market should Sinful Colors look at?

venn diagram

Which other brands have a similar target market?

About Our Sinful Colors Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.