Singer Consumer Insights

Who buys Singer?

A Singer consumer is generally very low income, Hispanic, and senior age. Singer consumers are more likely to purchase Singer during larger pantry stocking trips. Brands such as CoverGirl, Archer Farms, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Singer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.89
% of Basket $ (median)
7.6%
Total Basket $ (median)
$37.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Singer Consumer Demographics

demographic
index
Female
100
Male
97
<24
128
25-34
113
35-44
88
45-54
98
55-64
104
65+
131
African American
83
Asian
100
Caucasian
98
Hispanic
104
demographic
index
Has Kids
93
No Kids
117
- $20k
121
$20k-40k
111
$40k-60k
113
$60k-80k
101
$80k-100k
99
$100k-125k
76
$125k +
74
No College
104
College
104
Adv. Degree
75

Understand Singer Consumer Behavior

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Singer Basket Affinity & Size

brand
basket affinity
CoverGirl 6.1x
Archer Farms 5.3x
Olay 5.0x
Hillshire Farm 4.6x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
220

Where is Singer Purchased?

channels
index
Drug
81
Food
3
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Marlboro 1.4x
Ruffles 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
105
Credit
103
Debit
104
Food Stamps
28

When is Singer Purchased?

day of week
Sun
16.1%
Mon
12.5%
Tue
11.7%
Wed
9.5%
Thu
14.2%
Fri
15.6%
Sat
20.4%
time of day
Morning
14.4%
Noon
18.9%
Afternoon
33.9%
Evening
25.0%
Late
7.8%

About Our Singer Consumer Insights

How do we know who buys Singer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Singer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.