Sister Schubert's Consumer Insights

Who buys Sister Schubert's?

A Sister Schubert's consumer is generally very high income, African American, and senior age. Sister Schubert's consumers are more likely to purchase Sister Schubert's during larger pantry stocking trips. Brands such as Generic Pma, Jimmy Dean, and Pillsbury also tend to be purchased in the same trip. See sample consumer insights data below.

Sister Schubert's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.87
% of Basket $ (median)
4.8%
Total Basket $ (median)
$81.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sister Schubert's Consumer Demographics

demographic
index
Female
103
Male
75
<24
88
25-34
76
35-44
99
45-54
113
55-64
129
65+
181
African American
176
Asian
26
Caucasian
113
Hispanic
24
demographic
index
Has Kids
100
No Kids
101
- $20k
63
$20k-40k
82
$40k-60k
101
$60k-80k
105
$80k-100k
116
$100k-125k
105
$125k +
119
No College
91
College
97
Adv. Degree
125

Understand Sister Schubert's Consumer Behavior

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Sister Schubert's Basket Affinity & Size

brand
basket affinity
Generic Pma 5.6x
Jimmy Dean 5.0x
Pillsbury 4.9x
Ore-Ida 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
484

Where is Sister Schubert's Purchased?

channels
index
Club
238
Dollar
2
Drug
1
Food
92
Mass
96
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Sunny Meadow 1.8x
Ro-Tel 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
71
Credit
101
Debit
114
Food Stamps
113

When is Sister Schubert's Purchased?

day of week
Sun
16.8%
Mon
13.6%
Tue
11.9%
Wed
13.1%
Thu
11.1%
Fri
14.5%
Sat
19.1%
time of day
Morning
14.6%
Noon
18.1%
Afternoon
37.6%
Evening
25.3%
Late
4.5%

Get More Sister Schubert's Data

Contact us for the latest Sister Schubert's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sister Schubert's consumers switch to?

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Why do consumers stop buying Sister Schubert's products?

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Which retailers do Sister Schubert's shoppers prefer to shop at?

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What motivates consumers to try Sister Schubert's products?

Research the Sister Schubert's Target Market

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Who actually buys Sister Schubert's? Do these consumers match the intended target market of Sister Schubert's?

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What motivates the target market to purchase Sister Schubert's?

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What other target market should Sister Schubert's look at?

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Which other brands have a similar target market?

About Our Sister Schubert's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.