Skinner Consumer Insights

Who buys Skinner?

A Skinner consumer is generally lower income, African American, and adolescent age. Skinner consumers are more likely to purchase Skinner during larger pantry stocking trips. Brands such as Prego, Ro-Tel, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

Skinner Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.1%
Total Basket $ (median)
$86.39

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skinner Consumer Demographics

demographic
index
Female
101
Male
93
<24
109
25-34
109
35-44
98
45-54
95
55-64
95
65+
87
African American
214
Asian
96
Caucasian
87
Hispanic
168
demographic
index
Has Kids
103
No Kids
92
- $20k
91
$20k-40k
118
$40k-60k
114
$60k-80k
97
$80k-100k
91
$100k-125k
98
$125k +
75
No College
115
College
102
Adv. Degree
74

Understand Skinner Consumer Behavior

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Skinner Basket Affinity & Size

brand
basket affinity
Prego 9.1x
Ro-Tel 8.8x
Ragu 8.6x
Velveeta 7.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
539

Where is Skinner Purchased?

channels
index
Club
0
Dollar
0
Drug
0
Food
148
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Ro-Tel 2.0x
Farmers Market 1.8x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
98
Credit
82
Debit
110
Food Stamps
187

When is Skinner Purchased?

day of week
Sun
18.3%
Mon
14.7%
Tue
13.0%
Wed
11.9%
Thu
11.6%
Fri
14.1%
Sat
16.3%
time of day
Morning
13.9%
Noon
15.4%
Afternoon
34.9%
Evening
28.2%
Late
7.5%

About Our Skinner Consumer Insights

How do we know who buys Skinner? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skinner consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.