Skinner Consumer Insights

Who buys Skinner?

A Skinner consumer is generally lower income, African American, and adolescent age. Skinner consumers are more likely to purchase Skinner during larger pantry stocking trips. Brands such as Prego, Ro-Tel, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

Skinner Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.1%
Total Basket $ (median)
$86.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skinner Consumer Demographics

demographic
index
Female
101
Male
93
<24
109
25-34
109
35-44
98
45-54
95
55-64
95
65+
87
African American
214
Asian
96
Caucasian
87
Hispanic
168
demographic
index
Has Kids
103
No Kids
92
- $20k
91
$20k-40k
118
$40k-60k
114
$60k-80k
97
$80k-100k
91
$100k-125k
98
$125k +
75
No College
115
College
102
Adv. Degree
74

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Skinner Basket Affinity & Size

brand
basket affinity
Prego 9.1x
Ro-Tel 8.8x
Ragu 8.6x
Velveeta 7.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
539

Where is Skinner Purchased?

channels
index
Club
0
Dollar
0
Drug
0
Food
148
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Ro-Tel 2.0x
Farmers Market 1.8x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
98
Credit
82
Debit
110
Food Stamps
187

When is Skinner Purchased?

day of week
Sun
18.3%
Mon
14.7%
Tue
13.0%
Wed
11.9%
Thu
11.6%
Fri
14.1%
Sat
16.3%
time of day
Morning
13.9%
Noon
15.4%
Afternoon
34.9%
Evening
28.2%
Late
7.5%

Get More Skinner Data

Contact us for the latest Skinner consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Skinner consumers switch to?

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Why do consumers stop buying Skinner products?

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Which retailers do Skinner shoppers prefer to shop at?

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What motivates consumers to try Skinner products?

Research the Skinner Target Market

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Who actually buys Skinner? Do these consumers match the intended target market of Skinner?

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What motivates the target market to purchase Skinner?

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What other target market should Skinner look at?

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Which other brands have a similar target market?

About Our Skinner Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.