Skinny Girl Consumer Insights

Who buys Skinny Girl? A Skinny Girl consumer is generally very high income, Caucasian, and upper middle age. Skinny Girl consumers are more likely to purchase Skinny Girl during larger pantry stocking trips. Brands such as Sparkling Ice, Weight Watchers Smart Ones, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Skinny Girl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.0%
Total Basket $ (median)
$58.81

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  • Recent demographic data

Skinny Girl Consumer Demographics

demographic
index
Female
101
Male
87
<24
73
25-34
101
35-44
100
45-54
107
55-64
94
65+
83
African American
67
Asian
61
Caucasian
110
Hispanic
67
demographic
index
Has Kids
85
No Kids
134
- $20k
63
$20k-40k
67
$40k-60k
96
$60k-80k
99
$80k-100k
120
$100k-125k
128
$125k +
130
No College
86
College
96
Adv. Degree
135

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Skinny Girl Basket Affinity & Size

brand
basket affinity
Sparkling Ice 12.7x
Weight Watchers Smart Ones 4.8x
Bolthouse Farms 4.6x
Farmers Market 4.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
390

Where is Skinny Girl Purchased?

channels
index
Club
5
Dollar
6
Drug
136
Food
121
Gas & Convenience
28
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.7x
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
79
Credit
120
Debit
98
Food Stamps
58

When is Skinny Girl Purchased?

day of week
Sun
15.8%
Mon
10.8%
Tue
11.2%
Wed
12.3%
Thu
12.5%
Fri
17.2%
Sat
20.1%
time of day
Morning
11.7%
Noon
14.7%
Afternoon
34.6%
Evening
32.8%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skinny Girl consumers purchase?

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Why do Skinny Girl consumers try new brands?

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Where do Skinny Girl consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skinny Girl Target Market

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Who actually buys Skinny Girl? Do these consumers match the intended target market of Skinny Girl?

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What motivates the target market to purchase Skinny Girl?

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What other target market should Skinny Girl look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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