Skinny Girl Consumer Insights

Who buys Skinny Girl?

A Skinny Girl consumer is generally very high income, Caucasian, and upper middle age. Skinny Girl consumers are more likely to purchase Skinny Girl during larger pantry stocking trips. Brands such as Sparkling Ice, Weight Watchers Smart Ones, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Skinny Girl Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.0%
Total Basket $ (median)
$58.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skinny Girl Consumer Demographics

demographic
index
Female
101
Male
87
<24
73
25-34
101
35-44
100
45-54
107
55-64
94
65+
83
African American
67
Asian
61
Caucasian
110
Hispanic
67
demographic
index
Has Kids
85
No Kids
134
- $20k
63
$20k-40k
67
$40k-60k
96
$60k-80k
99
$80k-100k
120
$100k-125k
128
$125k +
130
No College
86
College
96
Adv. Degree
135

Understand Skinny Girl Consumer Behavior

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Skinny Girl Basket Affinity & Size

brand
basket affinity
Sparkling Ice 12.7x
Weight Watchers Smart Ones 4.8x
Bolthouse Farms 4.6x
Farmers Market 4.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
390

Where is Skinny Girl Purchased?

channels
index
Club
5
Dollar
6
Drug
136
Food
121
Gas & Convenience
28
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.7x
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
79
Credit
120
Debit
98
Food Stamps
58

When is Skinny Girl Purchased?

day of week
Sun
15.8%
Mon
10.8%
Tue
11.2%
Wed
12.3%
Thu
12.5%
Fri
17.2%
Sat
20.1%
time of day
Morning
11.7%
Noon
14.7%
Afternoon
34.6%
Evening
32.8%
Late
6.3%

About Our Skinny Girl Consumer Insights

How do we know who buys Skinny Girl? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skinny Girl consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.