Skinny Girl Consumer Insights

Who buys Skinny Girl?

A Skinny Girl consumer is generally very high income, Caucasian, and upper middle age. Skinny Girl consumers are more likely to purchase Skinny Girl during larger pantry stocking trips. Brands such as Sparkling Ice, Weight Watchers Smart Ones, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Skinny Girl Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.0%
Total Basket $ (median)
$58.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skinny Girl Consumer Demographics

demographic
index
Female
101
Male
87
<24
73
25-34
101
35-44
100
45-54
107
55-64
94
65+
83
African American
67
Asian
61
Caucasian
110
Hispanic
67
demographic
index
Has Kids
85
No Kids
134
- $20k
63
$20k-40k
67
$40k-60k
96
$60k-80k
99
$80k-100k
120
$100k-125k
128
$125k +
130
No College
86
College
96
Adv. Degree
135

Understand Skinny Girl Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Skinny Girl Basket Affinity & Size

brand
basket affinity
Sparkling Ice 12.7x
Weight Watchers Smart Ones 4.8x
Bolthouse Farms 4.6x
Farmers Market 4.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
390

Where is Skinny Girl Purchased?

channels
index
Club
5
Dollar
6
Drug
136
Food
121
Gas & Convenience
28
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.7x
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
79
Credit
120
Debit
98
Food Stamps
58

When is Skinny Girl Purchased?

day of week
Sun
15.8%
Mon
10.8%
Tue
11.2%
Wed
12.3%
Thu
12.5%
Fri
17.2%
Sat
20.1%
time of day
Morning
11.7%
Noon
14.7%
Afternoon
34.6%
Evening
32.8%
Late
6.3%

Get More Skinny Girl Data

Contact us for the latest Skinny Girl consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Skinny Girl consumers switch to?

Stop sign

Why do consumers stop buying Skinny Girl products?

Store front

Which retailers do Skinny Girl shoppers prefer to shop at?

Sale sign

What motivates consumers to try Skinny Girl products?

Research the Skinny Girl Target Market

Arrow and target

Who actually buys Skinny Girl? Do these consumers match the intended target market of Skinny Girl?

Thought bubble

What motivates the target market to purchase Skinny Girl?

Magnifying glass

What other target market should Skinny Girl look at?

Venn diagram

Which other brands have a similar target market?

About Our Skinny Girl Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.