Skinny Pop Consumer Insights

Who buys Skinny Pop? A Skinny Pop consumer is generally very high income, Caucasian, and senior age. Skinny Pop consumers are more likely to purchase Skinny Pop during larger pantry stocking trips. Brands such as Taylor Farms, Dixie, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Skinny Pop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$76.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Skinny Pop Consumer Demographics

demographic
index
Female
101
Male
90
<24
55
25-34
59
35-44
100
45-54
121
55-64
171
65+
192
African American
99
Asian
68
Caucasian
108
Hispanic
64
demographic
index
Has Kids
92
No Kids
117
- $20k
41
$20k-40k
54
$40k-60k
70
$60k-80k
95
$80k-100k
113
$100k-125k
158
$125k +
186
No College
75
College
97
Adv. Degree
145

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Skinny Pop Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.9x
Dixie 7.0x
Sabra 6.2x
Del Monte 5.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
200
Pantry Stocking (21+ Items)
262

Where is Skinny Pop Purchased?

channels
index
Beauty
20
Club
567
Dollar
0
Drug
109
Food
81
Gas & Convenience
6
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Sabra 1.5x
Sparkling Ice 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
65
Credit
135
Debit
95
Food Stamps
37

When is Skinny Pop Purchased?

day of week
Sun
16.4%
Mon
13.4%
Tue
12.6%
Wed
12.5%
Thu
13.1%
Fri
15.2%
Sat
16.8%
time of day
Morning
14.7%
Noon
21.9%
Afternoon
38.3%
Evening
22.8%
Late
2.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skinny Pop consumers purchase?

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Why do Skinny Pop consumers try new brands?

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Where do Skinny Pop consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skinny Pop Target Market

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Who actually buys Skinny Pop? Do these consumers match the intended target market of Skinny Pop?

Thought bubble

What motivates the target market to purchase Skinny Pop?

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What other target market should Skinny Pop look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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