Skinny Pop Consumer Insights

Who buys Skinny Pop?

A Skinny Pop consumer is generally very high income, Caucasian, and senior age. Skinny Pop consumers are more likely to purchase Skinny Pop during larger pantry stocking trips. Brands such as Taylor Farms, Dixie, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Skinny Pop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$76.33

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skinny Pop Consumer Demographics

demographic
index
Female
101
Male
90
<24
55
25-34
59
35-44
100
45-54
121
55-64
171
65+
192
African American
99
Asian
68
Caucasian
108
Hispanic
64
demographic
index
Has Kids
92
No Kids
117
- $20k
41
$20k-40k
54
$40k-60k
70
$60k-80k
95
$80k-100k
113
$100k-125k
158
$125k +
186
No College
75
College
97
Adv. Degree
145

Understand Skinny Pop Consumer Behavior

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Skinny Pop Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.9x
Dixie 7.0x
Sabra 6.2x
Del Monte 5.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
200
Pantry Stocking (21+ Items)
262

Where is Skinny Pop Purchased?

channels
index
Beauty
20
Club
567
Dollar
0
Drug
109
Food
81
Gas & Convenience
6
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Sabra 1.5x
Sparkling Ice 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
65
Credit
135
Debit
95
Food Stamps
37

When is Skinny Pop Purchased?

day of week
Sun
16.4%
Mon
13.4%
Tue
12.6%
Wed
12.5%
Thu
13.1%
Fri
15.2%
Sat
16.8%
time of day
Morning
14.7%
Noon
21.9%
Afternoon
38.3%
Evening
22.8%
Late
2.3%

About Our Skinny Pop Consumer Insights

How do we know who buys Skinny Pop? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skinny Pop consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.