Skintimate Consumer Insights

Who buys Skintimate?

A Skintimate consumer is generally very high income, Caucasian, and adolescent age. Skintimate consumers are more likely to purchase Skintimate during larger pantry stocking trips. Brands such as Neutrogena, Secret, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Skintimate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.37

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Skintimate Consumer Demographics

demographic
index
Female
103
Male
68
<24
116
25-34
101
35-44
107
45-54
98
55-64
75
65+
46
African American
65
Asian
69
Caucasian
107
Hispanic
86
demographic
index
Has Kids
101
No Kids
98
- $20k
85
$20k-40k
85
$40k-60k
97
$60k-80k
99
$80k-100k
100
$100k-125k
116
$125k +
121
No College
92
College
100
Adv. Degree
108

Understand Skintimate Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Skintimate Basket Affinity & Size

brand
basket affinity
Neutrogena 9.1x
Secret 8.7x
TRESemme 8.6x
Dove 7.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
359

Where is Skintimate Purchased?

channels
index
Beauty
70
Club
91
Dollar
76
Drug
299
Food
60
Gas & Convenience
3
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Puffs 1.4x
CoverGirl 1.3x
TRESemme 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
99
Credit
100
Debit
106
Food Stamps
38

When is Skintimate Purchased?

day of week
Sun
17.8%
Mon
13.1%
Tue
12.7%
Wed
11.5%
Thu
11.5%
Fri
14.9%
Sat
18.5%
time of day
Morning
14.5%
Noon
17.4%
Afternoon
34.2%
Evening
27.6%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skintimate consumers purchase?

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Why do Skintimate consumers try new brands?

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Where do Skintimate consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skintimate Target Market

Arrow and target

Who actually buys Skintimate? Do these consumers match the intended target market of Skintimate?

Thought bubble

What motivates the target market to purchase Skintimate?

magnifying glass

What other target market should Skintimate look at?

venn diagram

Which other brands have a similar target market?

About Our Skintimate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.