Skippy Consumer Insights

Who buys Skippy?

A Skippy consumer is generally very high income, Asian, and upper middle age. Skippy consumers are more likely to purchase Skippy during larger pantry stocking trips. Brands such as Welchs, Nutella, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Skippy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.3%
Total Basket $ (median)
$63.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skippy Consumer Demographics

demographic
index
Female
100
Male
100
<24
92
25-34
91
35-44
103
45-54
107
55-64
100
65+
101
African American
57
Asian
109
Caucasian
101
Hispanic
98
demographic
index
Has Kids
103
No Kids
94
- $20k
77
$20k-40k
82
$40k-60k
94
$60k-80k
98
$80k-100k
111
$100k-125k
119
$125k +
121
No College
85
College
102
Adv. Degree
109

Understand Skippy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Skippy Basket Affinity & Size

brand
basket affinity
Welchs 5.7x
Nutella 4.6x
Oroweat 4.4x
Perdue 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
423

Where is Skippy Purchased?

channels
index
Club
183
Dollar
12
Drug
62
Food
137
Gas & Convenience
6
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Fresh Express 1.3x
Entenmann's 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
96
Credit
103
Debit
96
Food Stamps
125

When is Skippy Purchased?

day of week
Sun
17.7%
Mon
14.2%
Tue
12.7%
Wed
11.9%
Thu
12.2%
Fri
14.8%
Sat
16.6%
time of day
Morning
14.8%
Noon
18.4%
Afternoon
36.1%
Evening
25.5%
Late
5.3%

About Our Skippy Consumer Insights

How do we know who buys Skippy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skippy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.