Skippy Consumer Insights

Who buys Skippy? A Skippy consumer is generally very high income, Asian, and upper middle age. Skippy consumers are more likely to purchase Skippy during larger pantry stocking trips. Brands such as Welchs, Nutella, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Skippy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.3%
Total Basket $ (median)
$63.36

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Skippy Consumer Demographics

demographic
index
Female
100
Male
100
<24
92
25-34
91
35-44
103
45-54
107
55-64
100
65+
101
African American
57
Asian
109
Caucasian
101
Hispanic
98
demographic
index
Has Kids
103
No Kids
94
- $20k
77
$20k-40k
82
$40k-60k
94
$60k-80k
98
$80k-100k
111
$100k-125k
119
$125k +
121
No College
85
College
102
Adv. Degree
109

Understand Skippy Consumer Behavior

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Skippy Basket Affinity & Size

brand
basket affinity
Welchs 5.7x
Nutella 4.6x
Oroweat 4.4x
Perdue 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
423

Where is Skippy Purchased?

channels
index
Club
183
Dollar
12
Drug
62
Food
137
Gas & Convenience
6
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Fresh Express 1.3x
Entenmann's 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
96
Credit
103
Debit
96
Food Stamps
125

When is Skippy Purchased?

day of week
Sun
17.7%
Mon
14.2%
Tue
12.7%
Wed
11.9%
Thu
12.2%
Fri
14.8%
Sat
16.6%
time of day
Morning
14.8%
Noon
18.4%
Afternoon
36.1%
Evening
25.5%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skippy consumers purchase?

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Why do Skippy consumers try new brands?

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Where do Skippy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skippy Target Market

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Who actually buys Skippy? Do these consumers match the intended target market of Skippy?

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What motivates the target market to purchase Skippy?

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What other target market should Skippy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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