Skittles & Starburst Consumer Insights

Who buys Skittles & Starburst?

A Skittles & Starburst consumer is generally very high income, African American, and upper middle age. Skittles & Starburst consumers are more likely to purchase Skittles & Starburst during larger pantry stocking trips. Brands such as Frito-Lay, Hershey's, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Skittles & Starburst Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.98
% of Basket $ (median)
12.0%
Total Basket $ (median)
$91.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skittles & Starburst Consumer Demographics

demographic
index
Female
102
Male
80
<24
56
25-34
78
35-44
114
45-54
122
55-64
79
65+
70
African American
158
Asian
79
Caucasian
98
Hispanic
118
demographic
index
Has Kids
109
No Kids
79
- $20k
53
$20k-40k
77
$40k-60k
85
$60k-80k
110
$80k-100k
110
$100k-125k
126
$125k +
134
No College
69
College
96
Adv. Degree
154

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Skittles & Starburst Basket Affinity & Size

brand
basket affinity
Frito-Lay 13.4x
Hershey's 11.9x
Kit Kat 11.2x
Twix 8.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
290

Where is Skittles & Starburst Purchased?

channels
index
Club
581
Dollar
7
Drug
27
Food
11
Gas & Convenience
2
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Taylor Farms 1.6x
Yoplait Go-Gurt 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
74
Credit
112
Debit
107
Food Stamps
83

When is Skittles & Starburst Purchased?

day of week
Sun
11.2%
Mon
11.9%
Tue
15.3%
Wed
15.2%
Thu
16.4%
Fri
16.4%
Sat
13.7%
time of day
Morning
17.4%
Noon
19.6%
Afternoon
34.6%
Evening
25.6%
Late
2.8%

About Our Skittles & Starburst Consumer Insights

How do we know who buys Skittles & Starburst? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skittles & Starburst consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.