Skittles & Starburst Consumer Insights

Who buys Skittles & Starburst?

A Skittles & Starburst consumer is generally very high income, African American, and upper middle age. Skittles & Starburst consumers are more likely to purchase Skittles & Starburst during larger pantry stocking trips. Brands such as Frito-Lay, Hershey's, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Skittles & Starburst Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
12.0%
Total Basket $ (median)
$91.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Skittles & Starburst Consumer Demographics

demographic
index
Female
102
Male
80
<24
56
25-34
78
35-44
114
45-54
122
55-64
79
65+
70
African American
158
Asian
79
Caucasian
98
Hispanic
118
demographic
index
Has Kids
109
No Kids
79
- $20k
53
$20k-40k
77
$40k-60k
85
$60k-80k
110
$80k-100k
110
$100k-125k
126
$125k +
134
No College
69
College
96
Adv. Degree
154

Understand Skittles & Starburst Consumer Behavior

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Skittles & Starburst Basket Affinity & Size

brand
basket affinity
Frito-Lay 13.4x
Hershey's 11.9x
Kit Kat 11.2x
Twix 8.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
290

Where is Skittles & Starburst Purchased?

channels
index
Club
581
Dollar
7
Drug
27
Food
11
Gas & Convenience
2
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Taylor Farms 1.6x
Yoplait Go-Gurt 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
74
Credit
112
Debit
107
Food Stamps
83

When is Skittles & Starburst Purchased?

day of week
Sun
11.2%
Mon
11.9%
Tue
15.3%
Wed
15.2%
Thu
16.4%
Fri
16.4%
Sat
13.7%
time of day
Morning
17.4%
Noon
19.6%
Afternoon
34.6%
Evening
25.6%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skittles & Starburst consumers purchase?

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Why do Skittles & Starburst consumers try new brands?

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Where do Skittles & Starburst consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skittles & Starburst Target Market

Arrow and target

Who actually buys Skittles & Starburst? Do these consumers match the intended target market of Skittles & Starburst?

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What motivates the target market to purchase Skittles & Starburst?

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What other target market should Skittles & Starburst look at?

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Which other brands have a similar target market?

About Our Skittles & Starburst Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.