Skoal Consumer Insights

Who buys Skoal?

A Skoal consumer is generally slightly higher income, Caucasian, and older age. Skoal consumers are more likely to purchase Skoal during small to mid sized trips. Brands such as Red Bull, Marlboro Gold Pack, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Skoal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.78
% of Basket $ (median)
51.6%
Total Basket $ (median)
$13.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skoal Consumer Demographics

demographic
index
Female
95
Male
145
<24
59
25-34
72
35-44
111
45-54
116
55-64
147
65+
4
African American
32
Asian
47
Caucasian
118
Hispanic
30
demographic
index
Has Kids
87
No Kids
129
- $20k
103
$20k-40k
68
$40k-60k
61
$60k-80k
102
$80k-100k
170
$100k-125k
145
$125k +
80
No College
82
College
115
Adv. Degree
47

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Skoal Basket Affinity & Size

brand
basket affinity
Red Bull 85.0x
Marlboro Gold Pack 36.9x
Diet Dr Pepper 32.2x
Dr. Pepper 20.3x
basket size
index
Urgent Need (1-2 Items)
115
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
52
Pantry Stocking (21+ Items)
51

Where is Skoal Purchased?

channels
index
Club
301
Dollar
3
Drug
6
Food
23
Gas & Convenience
2481
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.4x
Marlboro 2.4x
Red Bull 2.0x
Monster Energy 1.8x

How Did They Pay?

method
index
Cash
84
Credit
118
Debit
106
Food Stamps
7

When is Skoal Purchased?

day of week
Sun
12.3%
Mon
14.4%
Tue
12.5%
Wed
12.8%
Thu
13.0%
Fri
17.3%
Sat
17.7%
time of day
Morning
18.9%
Noon
16.1%
Afternoon
30.8%
Evening
29.0%
Late
5.2%

Get More Skoal Data

Better understand Skoal consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Skoal consumers switch to?

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Why do consumers stop buying Skoal products?

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Which retailers do Skoal shoppers prefer to shop at?

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What motivates consumers to try Skoal products?

Research the Skoal Target Market

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Who actually buys Skoal? Do these consumers match the intended target market of Skoal?

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What motivates the target market to buy Skoal?

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What other target market should Skoal look at?

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Which other brands have a similar target market?

About Our Skoal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.