Skoal Consumer Insights

Who buys Skoal?

A Skoal consumer is generally slightly higher income, Caucasian, and older age. Skoal consumers are more likely to purchase Skoal during small to mid sized trips. Brands such as Red Bull, Marlboro Gold Pack, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Skoal Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.78
% of Basket $ (median)
51.6%
Total Basket $ (median)
$13.15

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Skoal Consumer Demographics

demographic
index
Female
95
Male
145
<24
59
25-34
72
35-44
111
45-54
116
55-64
147
65+
4
African American
32
Asian
47
Caucasian
118
Hispanic
30
demographic
index
Has Kids
87
No Kids
129
- $20k
103
$20k-40k
68
$40k-60k
61
$60k-80k
102
$80k-100k
170
$100k-125k
145
$125k +
80
No College
82
College
115
Adv. Degree
47

Understand Skoal Consumer Behavior

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Skoal Basket Affinity & Size

brand
basket affinity
Red Bull 85.0x
Marlboro Gold Pack 36.9x
Diet Dr Pepper 32.2x
Dr. Pepper 20.3x
basket size
index
Urgent Need (1-2 Items)
115
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
52
Pantry Stocking (21+ Items)
51

Where is Skoal Purchased?

channels
index
Club
301
Dollar
3
Drug
6
Food
23
Gas & Convenience
2481
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.4x
Marlboro 2.4x
Red Bull 2.0x
Monster Energy 1.8x

How Did They Pay?

method
index
Cash
84
Credit
118
Debit
106
Food Stamps
7

When is Skoal Purchased?

day of week
Sun
12.3%
Mon
14.4%
Tue
12.5%
Wed
12.8%
Thu
13.0%
Fri
17.3%
Sat
17.7%
time of day
Morning
18.9%
Noon
16.1%
Afternoon
30.8%
Evening
29.0%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skoal consumers purchase?

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Why do Skoal consumers try new brands?

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Where do Skoal consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skoal Target Market

Arrow and target

Who actually buys Skoal? Do these consumers match the intended target market of Skoal?

Thought bubble

What motivates the target market to purchase Skoal?

magnifying glass

What other target market should Skoal look at?

venn diagram

Which other brands have a similar target market?

About Our Skoal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.