Skor Consumer Insights

Who buys Skor?

A Skor consumer is generally higher income, African American, and lower middle age. Skor consumers are more likely to purchase Skor during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Skor Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.12
% of Basket $ (median)
8.5%
Total Basket $ (median)
$13.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skor Consumer Demographics

demographic
index
Female
99
Male
110
<24
65
25-34
78
35-44
130
45-54
90
55-64
73
65+
83
African American
233
Asian
66
Caucasian
97
Hispanic
100
demographic
index
Has Kids
103
No Kids
93
- $20k
103
$20k-40k
92
$40k-60k
100
$60k-80k
93
$80k-100k
77
$100k-125k
166
$125k +
82
No College
86
College
106
Adv. Degree
87

Understand Skor Consumer Behavior

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Skor Basket Affinity & Size

brand
basket affinity
Kit Kat 21.5x
Reese's Peanut Butter Cups 16.1x
Skittles 15.4x
Twix 13.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
138

Where is Skor Purchased?

channels
index
Club
84
Dollar
7
Drug
781
Food
78
Gas & Convenience
544
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Cadbury 1.7x
Marlboro Gold Pack 1.6x
Jack Link's 1.6x

How Did They Pay?

method
index
Cash
202
Credit
76
Debit
67
Food Stamps
149

When is Skor Purchased?

day of week
Sun
15.5%
Mon
15.7%
Tue
11.7%
Wed
12.3%
Thu
13.3%
Fri
15.0%
Sat
16.4%
time of day
Morning
10.8%
Noon
15.5%
Afternoon
34.9%
Evening
31.5%
Late
7.3%

About Our Skor Consumer Insights

How do we know who buys Skor? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skor consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.