Skor Consumer Insights

Who buys Skor?

A Skor consumer is generally higher income, African American, and lower middle age. Skor consumers are more likely to purchase Skor during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Skor Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.12
% of Basket $ (median)
8.5%
Total Basket $ (median)
$13.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skor Consumer Demographics

demographic
index
Female
99
Male
110
<24
65
25-34
78
35-44
130
45-54
90
55-64
73
65+
83
African American
233
Asian
66
Caucasian
97
Hispanic
100
demographic
index
Has Kids
103
No Kids
93
- $20k
103
$20k-40k
92
$40k-60k
100
$60k-80k
93
$80k-100k
77
$100k-125k
166
$125k +
82
No College
86
College
106
Adv. Degree
87

Understand Skor Consumer Behavior

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Skor Basket Affinity & Size

brand
basket affinity
Kit Kat 21.5x
Reese's Peanut Butter Cups 16.1x
Skittles 15.4x
Twix 13.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
138

Where is Skor Purchased?

channels
index
Club
84
Dollar
7
Drug
781
Food
78
Gas & Convenience
544
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Cadbury 1.7x
Marlboro Gold Pack 1.6x
Jack Link's 1.6x

How Did They Pay?

method
index
Cash
202
Credit
76
Debit
67
Food Stamps
149

When is Skor Purchased?

day of week
Sun
15.5%
Mon
15.7%
Tue
11.7%
Wed
12.3%
Thu
13.3%
Fri
15.0%
Sat
16.4%
time of day
Morning
10.8%
Noon
15.5%
Afternoon
34.9%
Evening
31.5%
Late
7.3%

Get More Skor Data

Contact us for the latest Skor consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Skor consumers switch to?

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Why do consumers stop buying Skor products?

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Which retailers do Skor shoppers prefer to shop at?

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What motivates consumers to try Skor products?

Research the Skor Target Market

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Who actually buys Skor? Do these consumers match the intended target market of Skor?

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What motivates the target market to purchase Skor?

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What other target market should Skor look at?

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Which other brands have a similar target market?

About Our Skor Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.