Skyy Consumer Insights

Who buys Skyy?

A Skyy consumer is generally higher income, Asian, and upper middle age. Skyy consumers are more likely to purchase Skyy during larger pantry stocking trips. Brands such as Sparkling Ice, Canada Dry, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Skyy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.98
% of Basket $ (median)
35.3%
Total Basket $ (median)
$56.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Skyy Consumer Demographics

demographic
index
Female
98
Male
122
<24
101
25-34
83
35-44
103
45-54
118
55-64
105
65+
75
African American
69
Asian
140
Caucasian
102
Hispanic
77
demographic
index
Has Kids
89
No Kids
124
- $20k
51
$20k-40k
74
$40k-60k
86
$60k-80k
70
$80k-100k
85
$100k-125k
202
$125k +
153
No College
79
College
100
Adv. Degree
126

Understand Skyy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Skyy Basket Affinity & Size

brand
basket affinity
Sparkling Ice 14.9x
Canada Dry 14.1x
Red Bull 13.4x
Bud Light 13.0x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
153

Where is Skyy Purchased?

channels
index
Club
233
Drug
76
Food
154
Gas & Convenience
247
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Red Bull 1.9x
Oroweat 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
108
Credit
127
Debit
84
Food Stamps
13

When is Skyy Purchased?

day of week
Sun
11.5%
Mon
9.6%
Tue
11.1%
Wed
11.1%
Thu
12.9%
Fri
20.6%
Sat
23.2%
time of day
Morning
9.7%
Noon
15.7%
Afternoon
40.0%
Evening
29.4%
Late
5.1%

About Our Skyy Consumer Insights

How do we know who buys Skyy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Skyy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.