Slim Fast Optima Consumer Insights

Who buys Slim Fast Optima?

A Slim Fast Optima consumer is generally lower income, Caucasian, and older age. Slim Fast Optima consumers are more likely to purchase Slim Fast Optima during larger pantry stocking trips. Brands such as Lean Cuisine, Sparkling Ice, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Slim Fast Optima Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.88
% of Basket $ (median)
13.7%
Total Basket $ (median)
$50.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Slim Fast Optima Consumer Demographics

demographic
index
Female
103
Male
69
<24
98
25-34
97
35-44
91
45-54
113
55-64
134
65+
76
African American
83
Asian
76
Caucasian
105
Hispanic
88
demographic
index
Has Kids
92
No Kids
118
- $20k
100
$20k-40k
122
$40k-60k
87
$60k-80k
113
$80k-100k
104
$100k-125k
109
$125k +
59
No College
115
College
101
Adv. Degree
79

Understand Slim Fast Optima Consumer Behavior

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Slim Fast Optima Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.1x
Sparkling Ice 6.9x
Sunny Meadow 6.8x
Pop-Tarts 6.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
327

Where is Slim Fast Optima Purchased?

channels
index
Club
51
Drug
130
Food
34
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Ro-Tel 1.6x
Bar-S 1.6x
Prego 1.5x

How Did They Pay?

method
index
Cash
79
Credit
90
Debit
121
Food Stamps
107

When is Slim Fast Optima Purchased?

day of week
Sun
16.1%
Mon
14.0%
Tue
14.1%
Wed
13.6%
Thu
13.9%
Fri
11.9%
Sat
16.4%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
35.2%
Evening
27.2%
Late
7.7%

Get More Slim Fast Optima Data

Contact us for the latest Slim Fast Optima consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Slim Fast Optima consumers switch to?

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Why do consumers stop buying Slim Fast Optima products?

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Which retailers do Slim Fast Optima shoppers prefer to shop at?

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What motivates consumers to try Slim Fast Optima products?

Research the Slim Fast Optima Target Market

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Who actually buys Slim Fast Optima? Do these consumers match the intended target market of Slim Fast Optima?

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What motivates the target market to purchase Slim Fast Optima?

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What other target market should Slim Fast Optima look at?

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Which other brands have a similar target market?

About Our Slim Fast Optima Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.