Slim Fast Optima Consumer Insights

Who buys Slim Fast Optima? Slim Fast Optima consumers are generally lower income, Caucasian, and older age. Slim Fast Optima consumers are more likely to purchase Slim Fast Optima during larger pantry stocking trips. Brands such as Lean Cuisine, Sparkling Ice, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Slim Fast Optima Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.88
% of Basket $ (median)
13.7%
Total Basket $ (median)
$50.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Slim Fast Optima Consumer Demographics

demographic
index
Female
103
Male
69
<24
98
25-34
97
35-44
91
45-54
113
55-64
134
65+
76
African American
83
Asian
76
Caucasian
105
Hispanic
88
demographic
index
Has Kids
92
No Kids
118
- $20k
100
$20k-40k
122
$40k-60k
87
$60k-80k
113
$80k-100k
104
$100k-125k
109
$125k +
59
No College
115
College
101
Adv. Degree
79

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Slim Fast Optima Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.1x
Sparkling Ice 6.9x
Sunny Meadow 6.8x
Pop-Tarts 6.4x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
327

Where is Slim Fast Optima Purchased?

channels
index
Club
51
Drug
130
Food
34
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Ro-Tel 1.6x
Bar-S 1.6x
Prego 1.5x

How Did They Pay?

method
index
Cash
79
Credit
90
Debit
121
Food Stamps
107

When is Slim Fast Optima Purchased?

day of week
Sun
16.1%
Mon
14.0%
Tue
14.1%
Wed
13.6%
Thu
13.9%
Fri
11.9%
Sat
16.4%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
35.2%
Evening
27.2%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Slim Fast Optima consumers purchase?

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Why do Slim Fast Optima consumers try new brands?

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Where do Slim Fast Optima consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Slim Fast Optima Target Market

Arrow and target

Who actually buys Slim Fast Optima? Do these consumers match the intended target market of Slim Fast Optima?

Thought bubble

What motivates the target market to purchase Slim Fast Optima?

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What other target market should Slim Fast Optima look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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