Slim Jim Consumer Insights

Who buys Slim Jim?

A Slim Jim consumer is generally lower income, Caucasian, and upper middle age. Slim Jim consumers are more likely to purchase Slim Jim during larger pantry stocking trips. Brands such as Jack Link's, Armour, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

Slim Jim Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.48

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Slim Jim Consumer Demographics

demographic
index
Female
102
Male
83
<24
105
25-34
88
35-44
109
45-54
112
55-64
77
65+
55
African American
105
Asian
72
Caucasian
106
Hispanic
75
demographic
index
Has Kids
111
No Kids
75
- $20k
124
$20k-40k
126
$40k-60k
106
$60k-80k
92
$80k-100k
86
$100k-125k
87
$125k +
77
No College
134
College
98
Adv. Degree
72

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Slim Jim Basket Affinity & Size

brand
basket affinity
Jack Link's 10.8x
Armour 4.9x
Frito-Lay 4.3x
Hunt's Snack Pack 3.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
315

Where is Slim Jim Purchased?

channels
index
Club
256
Dollar
323
Drug
52
Food
51
Gas & Convenience
194
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jack Link's 1.7x
Marlboro Gold Pack 1.6x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
96
Credit
93
Debit
98
Food Stamps
198

When is Slim Jim Purchased?

day of week
Sun
15.6%
Mon
12.8%
Tue
14.2%
Wed
12.6%
Thu
13.0%
Fri
15.4%
Sat
16.3%
time of day
Morning
15.5%
Noon
16.4%
Afternoon
35.2%
Evening
26.6%
Late
6.3%

About Our Slim Jim Consumer Insights

How do we know who buys Slim Jim? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Slim Jim consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.