Slim Jim Consumer Insights

Who buys Slim Jim? A Slim Jim consumer is generally lower income, Caucasian, and upper middle age. Slim Jim consumers are more likely to purchase Slim Jim during larger pantry stocking trips. Brands such as Jack Link's, Armour, and Frito-Lay also tend to be purchased in the same trip. Sample consumer insights data below.

Slim Jim Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Slim Jim Consumer Demographics

demographic
index
Female
102
Male
83
<24
105
25-34
88
35-44
109
45-54
112
55-64
77
65+
55
African American
105
Asian
72
Caucasian
106
Hispanic
75
demographic
index
Has Kids
111
No Kids
75
- $20k
124
$20k-40k
126
$40k-60k
106
$60k-80k
92
$80k-100k
86
$100k-125k
87
$125k +
77
No College
134
College
98
Adv. Degree
72

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Slim Jim Basket Affinity & Size

brand
basket affinity
Jack Link's 10.8x
Armour 4.9x
Frito-Lay 4.3x
Hunt's Snack Pack 3.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
315

Where is Slim Jim Purchased?

channels
index
Club
256
Dollar
323
Drug
52
Food
51
Gas & Convenience
194
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jack Link's 1.7x
Marlboro Gold Pack 1.6x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
96
Credit
93
Debit
98
Food Stamps
198

When is Slim Jim Purchased?

day of week
Sun
15.6%
Mon
12.8%
Tue
14.2%
Wed
12.6%
Thu
13.0%
Fri
15.4%
Sat
16.3%
time of day
Morning
15.5%
Noon
16.4%
Afternoon
35.2%
Evening
26.6%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Slim Jim consumers purchase?

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Why do Slim Jim consumers try new brands?

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Where do Slim Jim consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Slim Jim Target Market

Arrow and target

Who actually buys Slim Jim? Do these consumers match the intended target market of Slim Jim?

Thought bubble

What motivates the target market to purchase Slim Jim?

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What other target market should Slim Jim look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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