Slim-Fast Consumer Insights

Who buys Slim-Fast?

A Slim-Fast consumer is generally very low income, Caucasian, and senior age. Slim-Fast consumers are more likely to purchase Slim-Fast during larger pantry stocking trips. Brands such as Lean Cuisine, Kelloggs Special K, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Slim-Fast Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.76
% of Basket $ (median)
14.0%
Total Basket $ (median)
$69.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Slim-Fast Consumer Demographics

demographic
index
Female
102
Male
76
<24
73
25-34
98
35-44
92
45-54
105
55-64
131
65+
132
African American
96
Asian
64
Caucasian
107
Hispanic
83
demographic
index
Has Kids
93
No Kids
115
- $20k
113
$20k-40k
102
$40k-60k
84
$60k-80k
108
$80k-100k
104
$100k-125k
100
$125k +
97
No College
95
College
102
Adv. Degree
98

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Slim-Fast Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.3x
Kelloggs Special K 4.8x
Sunbeam 4.7x
Charmin 4.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
360

Where is Slim-Fast Purchased?

channels
index
Club
128
Dollar
69
Drug
151
Food
59
Gas & Convenience
3
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
General Mills Fiber One 1.5x
Lean Cuisine 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
87
Credit
102
Debit
103
Food Stamps
106

When is Slim-Fast Purchased?

day of week
Sun
17.1%
Mon
14.6%
Tue
12.5%
Wed
12.6%
Thu
12.2%
Fri
13.4%
Sat
17.6%
time of day
Morning
17.2%
Noon
16.9%
Afternoon
33.5%
Evening
26.6%
Late
5.8%

About Our Slim-Fast Consumer Insights

How do we know who buys Slim-Fast? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Slim-Fast consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.