Slinky Jr Consumer Insights

Who buys Slinky Jr?

A Slinky Jr consumer is generally higher income, African American, and senior age. Slinky Jr consumers are more likely to purchase Slinky Jr during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Slinky Jr Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$31.01

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Slinky Jr Consumer Demographics

demographic
index
Female
105
Male
51
<24
46
25-34
78
35-44
117
45-54
103
55-64
93
65+
133
African American
154
Asian
72
Caucasian
99
Hispanic
85
demographic
index
Has Kids
119
No Kids
57
- $20k
51
$20k-40k
55
$40k-60k
95
$60k-80k
79
$80k-100k
110
$100k-125k
172
$125k +
153
No College
68
College
91
Adv. Degree
180

Understand Slinky Jr Consumer Behavior

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Slinky Jr Basket Affinity & Size

brand
basket affinity
Crayola 56.4x
Archer Farms 30.3x
Cadbury 14.8x
Skittles 14.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
349

Where is Slinky Jr Purchased?

channels
index
Dollar
155
Food
3
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Sunbeam 1.6x
Horizon Organic 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
46
Credit
122
Debit
116
Food Stamps
16

When is Slinky Jr Purchased?

day of week
Sun
11.8%
Mon
11.6%
Tue
13.0%
Wed
10.8%
Thu
17.3%
Fri
16.3%
Sat
19.2%
time of day
Morning
15.5%
Noon
19.8%
Afternoon
35.1%
Evening
21.6%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Slinky Jr consumers purchase?

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Why do Slinky Jr consumers try new brands?

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Where do Slinky Jr consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Slinky Jr Target Market

Arrow and target

Who actually buys Slinky Jr? Do these consumers match the intended target market of Slinky Jr?

Thought bubble

What motivates the target market to purchase Slinky Jr?

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What other target market should Slinky Jr look at?

venn diagram

Which other brands have a similar target market?

About Our Slinky Jr Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.