Small World Consumer Insights

Who buys Small World?

A Small World consumer is generally very low income, Caucasian, and adolescent age. Small World consumers are more likely to purchase Small World during larger pantry stocking trips. Brands such as Marketside, Purina Friskies, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Small World Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.78
% of Basket $ (median)
10.1%
Total Basket $ (median)
$47.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Small World Consumer Demographics

demographic
index
Female
106
Male
37
<24
182
25-34
106
35-44
101
45-54
111
55-64
41
65+
22
African American
86
Asian
59
Caucasian
111
Hispanic
50
demographic
index
Has Kids
121
No Kids
53
- $20k
144
$20k-40k
119
$40k-60k
128
$60k-80k
111
$80k-100k
89
$100k-125k
77
$125k +
19
No College
165
College
94
Adv. Degree
50

Understand Small World Consumer Behavior

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Small World Basket Affinity & Size

brand
basket affinity
Marketside 6.1x
Purina Friskies 5.7x
Ro-Tel 5.2x
Febreze 5.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
292

Where is Small World Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Marlboro 2.0x
Hawaiian Punch 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
116
Credit
68
Debit
125
Food Stamps
98

When is Small World Purchased?

day of week
Sun
17.6%
Mon
11.1%
Tue
12.3%
Wed
13.3%
Thu
12.8%
Fri
15.9%
Sat
17.0%
time of day
Morning
14.0%
Noon
17.6%
Afternoon
33.0%
Evening
28.5%
Late
6.9%

About Our Small World Consumer Insights

How do we know who buys Small World? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Small World consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.