Small World Consumer Insights

Who buys Small World? A Small World consumer is generally very low income, Caucasian, and adolescent age. Small World consumers are more likely to purchase Small World during larger pantry stocking trips. Brands such as Marketside, Purina Friskies, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Small World Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.78
% of Basket $ (median)
10.1%
Total Basket $ (median)
$47.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Small World Consumer Demographics

demographic
index
Female
106
Male
37
<24
182
25-34
106
35-44
101
45-54
111
55-64
41
65+
22
African American
86
Asian
59
Caucasian
111
Hispanic
50
demographic
index
Has Kids
121
No Kids
53
- $20k
144
$20k-40k
119
$40k-60k
128
$60k-80k
111
$80k-100k
89
$100k-125k
77
$125k +
19
No College
165
College
94
Adv. Degree
50

Understand Small World Consumer Behavior

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Small World Basket Affinity & Size

brand
basket affinity
Marketside 6.1x
Purina Friskies 5.7x
Ro-Tel 5.2x
Febreze 5.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
292

Where is Small World Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Marlboro 2.0x
Hawaiian Punch 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
116
Credit
68
Debit
125
Food Stamps
98

When is Small World Purchased?

day of week
Sun
17.6%
Mon
11.1%
Tue
12.3%
Wed
13.3%
Thu
12.8%
Fri
15.9%
Sat
17.0%
time of day
Morning
14.0%
Noon
17.6%
Afternoon
33.0%
Evening
28.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Small World consumers purchase?

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Why do Small World consumers try new brands?

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Where do Small World consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Small World Target Market

Arrow and target

Who actually buys Small World? Do these consumers match the intended target market of Small World?

Thought bubble

What motivates the target market to purchase Small World?

magnifying glass

What other target market should Small World look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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