Smart Balance Consumer Insights

Who buys Smart Balance?

A Smart Balance consumer is generally very high income, Hispanic, and senior age. Smart Balance consumers are more likely to purchase Smart Balance during larger pantry stocking trips. Brands such as Perdue, Boars Head, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Smart Balance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.8%
Total Basket $ (median)
$57.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smart Balance Consumer Demographics

demographic
index
Female
98
Male
116
<24
94
25-34
87
35-44
97
45-54
108
55-64
117
65+
170
African American
78
Asian
78
Caucasian
102
Hispanic
114
demographic
index
Has Kids
97
No Kids
106
- $20k
86
$20k-40k
85
$40k-60k
90
$60k-80k
100
$80k-100k
114
$100k-125k
112
$125k +
119
No College
92
College
97
Adv. Degree
125

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Smart Balance Basket Affinity & Size

brand
basket affinity
Perdue 8.0x
Boars Head 6.4x
Goya 4.9x
Kellogg's 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
408

Where is Smart Balance Purchased?

channels
index
Club
32
Dollar
8
Drug
8
Food
246
Gas & Convenience
5
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Perdue 1.6x
Boars Head 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
128
Credit
102
Debit
84
Food Stamps
113

When is Smart Balance Purchased?

day of week
Sun
19.6%
Mon
13.9%
Tue
12.5%
Wed
12.3%
Thu
11.6%
Fri
13.5%
Sat
16.6%
time of day
Morning
15.9%
Noon
16.8%
Afternoon
34.2%
Evening
27.2%
Late
5.8%

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Find Answers to Questions

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Which brands do Smart Balance consumers switch to?

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Why do consumers stop buying Smart Balance products?

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Which retailers do Smart Balance shoppers prefer to shop at?

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What motivates consumers to try Smart Balance products?

Research the Smart Balance Target Market

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Who actually buys Smart Balance? Do these consumers match the intended target market of Smart Balance?

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What motivates the target market to buy Smart Balance?

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What other target market should Smart Balance look at?

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Which other brands have a similar target market?

About Our Smart Balance Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.