Smart Balance Consumer Insights

Who buys Smart Balance? Smart Balance consumers are generally very high income, Hispanic, and senior age. Smart Balance consumers are more likely to purchase Smart Balance during larger pantry stocking trips. Brands such as Perdue, Boars Head, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Smart Balance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.8%
Total Basket $ (median)
$57.08

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smart Balance Consumer Demographics

demographic
index
Female
98
Male
116
<24
94
25-34
87
35-44
97
45-54
108
55-64
117
65+
170
African American
78
Asian
78
Caucasian
102
Hispanic
114
demographic
index
Has Kids
97
No Kids
106
- $20k
86
$20k-40k
85
$40k-60k
90
$60k-80k
100
$80k-100k
114
$100k-125k
112
$125k +
119
No College
92
College
97
Adv. Degree
125

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Smart Balance Basket Affinity & Size

brand
basket affinity
Perdue 8.0x
Boars Head 6.4x
Goya 4.9x
Kellogg's 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
408

Where is Smart Balance Purchased?

channels
index
Club
32
Dollar
8
Drug
8
Food
246
Gas & Convenience
5
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Perdue 1.6x
Boars Head 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
128
Credit
102
Debit
84
Food Stamps
113

When is Smart Balance Purchased?

day of week
Sun
19.6%
Mon
13.9%
Tue
12.5%
Wed
12.3%
Thu
11.6%
Fri
13.5%
Sat
16.6%
time of day
Morning
15.9%
Noon
16.8%
Afternoon
34.2%
Evening
27.2%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smart Balance consumers purchase?

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Why do Smart Balance consumers try new brands?

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Where do Smart Balance consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart Balance Target Market

Arrow and target

Who actually buys Smart Balance? Do these consumers match the intended target market of Smart Balance?

Thought bubble

What motivates the target market to purchase Smart Balance?

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What other target market should Smart Balance look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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