Smart Balance Omega Consumer Insights

Who buys Smart Balance Omega?

A Smart Balance Omega consumer is generally lower income, African American, and older age. Smart Balance Omega consumers are more likely to purchase Smart Balance Omega during larger pantry stocking trips. Brands such as Blue Bonnet, Silk, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Smart Balance Omega Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smart Balance Omega Consumer Demographics

demographic
index
Female
94
Male
155
<24
58
25-34
91
35-44
80
45-54
113
55-64
196
65+
147
African American
124
Asian
57
Caucasian
103
Hispanic
103
demographic
index
Has Kids
86
No Kids
132
- $20k
90
$20k-40k
119
$40k-60k
107
$60k-80k
106
$80k-100k
105
$100k-125k
74
$125k +
81
No College
94
College
98
Adv. Degree
119

Understand Smart Balance Omega Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Smart Balance Omega Basket Affinity & Size

brand
basket affinity
Blue Bonnet 9.4x
Silk 8.5x
Oroweat 8.5x
Sunny Meadow 7.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
517

Where is Smart Balance Omega Purchased?

channels
index
Club
0
Drug
21
Food
75
Gas & Convenience
20
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.7x
Almond Breeze 1.6x
Arnold 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
118
Credit
89
Debit
101
Food Stamps
117

When is Smart Balance Omega Purchased?

day of week
Sun
20.1%
Mon
12.5%
Tue
10.5%
Wed
11.7%
Thu
11.2%
Fri
14.8%
Sat
19.1%
time of day
Morning
16.7%
Noon
18.4%
Afternoon
35.1%
Evening
23.6%
Late
6.1%

About Our Smart Balance Omega Consumer Insights

How do we know who buys Smart Balance Omega? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smart Balance Omega consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.