Smart Balance Omega Consumer Insights

Who buys Smart Balance Omega? Smart Balance Omega consumers are generally lower income, African American, and older age. Smart Balance Omega consumers are more likely to purchase Smart Balance Omega during larger pantry stocking trips. Brands such as Blue Bonnet, Silk, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Smart Balance Omega Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smart Balance Omega Consumer Demographics

demographic
index
Female
94
Male
155
<24
58
25-34
91
35-44
80
45-54
113
55-64
196
65+
147
African American
124
Asian
57
Caucasian
103
Hispanic
103
demographic
index
Has Kids
86
No Kids
132
- $20k
90
$20k-40k
119
$40k-60k
107
$60k-80k
106
$80k-100k
105
$100k-125k
74
$125k +
81
No College
94
College
98
Adv. Degree
119

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Smart Balance Omega Basket Affinity & Size

brand
basket affinity
Blue Bonnet 9.4x
Silk 8.5x
Oroweat 8.5x
Sunny Meadow 7.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
517

Where is Smart Balance Omega Purchased?

channels
index
Club
0
Drug
21
Food
75
Gas & Convenience
20
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.7x
Almond Breeze 1.6x
Arnold 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
118
Credit
89
Debit
101
Food Stamps
117

When is Smart Balance Omega Purchased?

day of week
Sun
20.1%
Mon
12.5%
Tue
10.5%
Wed
11.7%
Thu
11.2%
Fri
14.8%
Sat
19.1%
time of day
Morning
16.7%
Noon
18.4%
Afternoon
35.1%
Evening
23.6%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smart Balance Omega consumers purchase?

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Why do Smart Balance Omega consumers try new brands?

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Where do Smart Balance Omega consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart Balance Omega Target Market

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Who actually buys Smart Balance Omega? Do these consumers match the intended target market of Smart Balance Omega?

Thought bubble

What motivates the target market to purchase Smart Balance Omega?

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What other target market should Smart Balance Omega look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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