Smart Chicken Consumer Insights

Who buys Smart Chicken? Smart Chicken consumers are generally very high income, Caucasian, and lower middle age. Smart Chicken consumers are more likely to purchase Smart Chicken during larger pantry stocking trips. Brands such as Horizon Organic, Boars Head, and Eggland's Best also tend to be purchased in the same trip. Sample consumer insights data below.

Smart Chicken Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
16.1%
Total Basket $ (median)
$55.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smart Chicken Consumer Demographics

demographic
index
Female
92
Male
179
<24
63
25-34
84
35-44
129
45-54
68
55-64
115
65+
64
African American
98
Asian
58
Caucasian
110
Hispanic
48
demographic
index
Has Kids
108
No Kids
82
- $20k
44
$20k-40k
61
$40k-60k
50
$60k-80k
88
$80k-100k
80
$100k-125k
92
$125k +
320
No College
25
College
109
Adv. Degree
147

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Smart Chicken Basket Affinity & Size

brand
basket affinity
Horizon Organic 17.0x
Boars Head 14.1x
Eggland's Best 12.8x
Bush's Best 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
334

Where is Smart Chicken Purchased?

channels
index
Dollar
7
Drug
3
Food
294
Gas & Convenience
13
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.7x
Horizon Organic 1.6x
Birds Eye Steamfresh 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
75
Credit
145
Debit
83
Food Stamps
19

When is Smart Chicken Purchased?

day of week
Sun
19.2%
Mon
16.9%
Tue
14.9%
Wed
9.9%
Thu
11.8%
Fri
13.2%
Sat
14.1%
time of day
Morning
18.1%
Noon
18.8%
Afternoon
35.0%
Evening
23.4%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smart Chicken consumers purchase?

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Why do Smart Chicken consumers try new brands?

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Where do Smart Chicken consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart Chicken Target Market

Arrow and target

Who actually buys Smart Chicken? Do these consumers match the intended target market of Smart Chicken?

Thought bubble

What motivates the target market to purchase Smart Chicken?

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What other target market should Smart Chicken look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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