Smart Chicken Consumer Insights

Who buys Smart Chicken?

A Smart Chicken consumer is generally very high income, Caucasian, and lower middle age. Smart Chicken consumers are more likely to purchase Smart Chicken during larger pantry stocking trips. Brands such as Horizon Organic, Boars Head, and Eggland's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Smart Chicken Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
16.1%
Total Basket $ (median)
$55.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smart Chicken Consumer Demographics

demographic
index
Female
92
Male
179
<24
63
25-34
84
35-44
129
45-54
68
55-64
115
65+
64
African American
98
Asian
58
Caucasian
110
Hispanic
48
demographic
index
Has Kids
108
No Kids
82
- $20k
44
$20k-40k
61
$40k-60k
50
$60k-80k
88
$80k-100k
80
$100k-125k
92
$125k +
320
No College
25
College
109
Adv. Degree
147

Understand Smart Chicken Consumer Behavior

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Smart Chicken Basket Affinity & Size

brand
basket affinity
Horizon Organic 17.0x
Boars Head 14.1x
Eggland's Best 12.8x
Bush's Best 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
334

Where is Smart Chicken Purchased?

channels
index
Dollar
7
Drug
3
Food
294
Gas & Convenience
13
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.7x
Horizon Organic 1.6x
Birds Eye Steamfresh 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
75
Credit
145
Debit
83
Food Stamps
19

When is Smart Chicken Purchased?

day of week
Sun
19.2%
Mon
16.9%
Tue
14.9%
Wed
9.9%
Thu
11.8%
Fri
13.2%
Sat
14.1%
time of day
Morning
18.1%
Noon
18.8%
Afternoon
35.0%
Evening
23.4%
Late
4.8%

About Our Smart Chicken Consumer Insights

How do we know who buys Smart Chicken? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smart Chicken consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.