Smart Ones Consumer Insights

Who buys Smart Ones?

A Smart Ones consumer is generally higher income, Caucasian, and senior age. Smart Ones consumers are more likely to purchase Smart Ones during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Smart Ones Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.64
% of Basket $ (median)
8.5%
Total Basket $ (median)
$54.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smart Ones Consumer Demographics

demographic
index
Female
98
Male
124
<24
73
25-34
88
35-44
102
45-54
103
55-64
112
65+
167
African American
75
Asian
103
Caucasian
105
Hispanic
71
demographic
index
Has Kids
87
No Kids
129
- $20k
68
$20k-40k
75
$40k-60k
93
$60k-80k
97
$80k-100k
124
$100k-125k
127
$125k +
118
No College
89
College
100
Adv. Degree
113

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Smart Ones Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 40.0x
Lean Cuisine 11.2x
Archer Farms 8.1x
Silk 3.9x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
336

Where is Smart Ones Purchased?

channels
index
Beauty
17
Club
120
Dollar
20
Drug
41
Food
123
Gas & Convenience
49
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Smart Balance 1.5x
Archer Farms 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
64
Credit
138
Debit
92
Food Stamps
27

When is Smart Ones Purchased?

day of week
Sun
19.0%
Mon
12.9%
Tue
10.9%
Wed
12.3%
Thu
11.0%
Fri
15.8%
Sat
18.2%
time of day
Morning
15.0%
Noon
17.3%
Afternoon
34.4%
Evening
25.8%
Late
7.5%

About Our Smart Ones Consumer Insights

How do we know who buys Smart Ones? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smart Ones consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.