Smart Pop Consumer Insights

Who buys Smart Pop?

A Smart Pop consumer is generally very high income, Caucasian, and upper middle age. Smart Pop consumers are more likely to purchase Smart Pop during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Archer Farms, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Smart Pop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$70.14

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smart Pop Consumer Demographics

demographic
index
Female
102
Male
77
<24
79
25-34
81
35-44
95
45-54
130
55-64
116
65+
115
African American
70
Asian
63
Caucasian
108
Hispanic
82
demographic
index
Has Kids
95
No Kids
112
- $20k
52
$20k-40k
66
$40k-60k
80
$60k-80k
113
$80k-100k
113
$100k-125k
120
$125k +
157
No College
68
College
103
Adv. Degree
125

Understand Smart Pop Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Smart Pop Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 7.3x
Archer Farms 6.2x
Jennie-O 6.2x
Weight Watchers Smart Ones 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
440

Where is Smart Pop Purchased?

channels
index
Club
29
Dollar
10
Drug
18
Food
122
Gas & Convenience
10
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.7x
Weight Watchers Smart Ones 1.7x
Dannon Oikos 1.7x
General Mills Fiber One 1.6x

How Did They Pay?

method
index
Cash
84
Credit
113
Debit
100
Food Stamps
72

When is Smart Pop Purchased?

day of week
Sun
18.4%
Mon
13.0%
Tue
13.5%
Wed
12.1%
Thu
12.9%
Fri
13.5%
Sat
16.6%
time of day
Morning
14.6%
Noon
17.4%
Afternoon
32.4%
Evening
28.9%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Smart Pop consumers purchase?

check mark

Why do Smart Pop consumers try new brands?

check mark

Where do Smart Pop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart Pop Target Market

Arrow and target

Who actually buys Smart Pop? Do these consumers match the intended target market of Smart Pop?

Thought bubble

What motivates the target market to purchase Smart Pop?

magnifying glass

What other target market should Smart Pop look at?

venn diagram

Which other brands have a similar target market?

About Our Smart Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.