Smart Sense Consumer Insights

Who buys Smart Sense? Smart Sense consumers are generally very low income, African American, and adolescent age. Smart Sense consumers are more likely to purchase Smart Sense during mid to large sized trips. Brands such as Scott, 7Up, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Smart Sense Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
13.6%
Total Basket $ (median)
$25.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smart Sense Consumer Demographics

demographic
index
Female
101
Male
89
<24
133
25-34
93
35-44
95
45-54
105
55-64
131
65+
73
African American
195
Asian
84
Caucasian
92
Hispanic
115
demographic
index
Has Kids
99
No Kids
101
- $20k
153
$20k-40k
113
$40k-60k
112
$60k-80k
105
$80k-100k
113
$100k-125k
61
$125k +
45
No College
127
College
100
Adv. Degree
69

Understand Smart Sense Consumer Behavior

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Smart Sense Basket Affinity & Size

brand
basket affinity
Scott 13.6x
7Up 12.6x
Febreze 12.3x
Angel Soft 12.1x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
94

Where is Smart Sense Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Maxwell House 1.7x
Utz 1.6x

How Did They Pay?

method
index
Cash
169
Credit
19
Debit
134
Food Stamps
151

When is Smart Sense Purchased?

day of week
Sun
13.8%
Mon
12.4%
Tue
10.8%
Wed
13.1%
Thu
15.0%
Fri
16.4%
Sat
18.5%
time of day
Morning
14.6%
Noon
17.7%
Afternoon
34.9%
Evening
27.1%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smart Sense consumers purchase?

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Why do Smart Sense consumers try new brands?

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Where do Smart Sense consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smart Sense Target Market

Arrow and target

Who actually buys Smart Sense? Do these consumers match the intended target market of Smart Sense?

Thought bubble

What motivates the target market to purchase Smart Sense?

magnifying glass

What other target market should Smart Sense look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us