Smart Sense Consumer Insights

Who buys Smart Sense?

A Smart Sense consumer is generally very low income, African American, and adolescent age. Smart Sense consumers are more likely to purchase Smart Sense during mid to large sized trips. Brands such as Scott, 7Up, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Smart Sense Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
13.6%
Total Basket $ (median)
$25.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smart Sense Consumer Demographics

demographic
index
Female
101
Male
89
<24
133
25-34
93
35-44
95
45-54
105
55-64
131
65+
73
African American
195
Asian
84
Caucasian
92
Hispanic
115
demographic
index
Has Kids
99
No Kids
101
- $20k
153
$20k-40k
113
$40k-60k
112
$60k-80k
105
$80k-100k
113
$100k-125k
61
$125k +
45
No College
127
College
100
Adv. Degree
69

Understand Smart Sense Consumer Behavior

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Smart Sense Basket Affinity & Size

brand
basket affinity
Scott 13.6x
7Up 12.6x
Febreze 12.3x
Angel Soft 12.1x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
94

Where is Smart Sense Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Maxwell House 1.7x
Utz 1.6x

How Did They Pay?

method
index
Cash
169
Credit
19
Debit
134
Food Stamps
151

When is Smart Sense Purchased?

day of week
Sun
13.8%
Mon
12.4%
Tue
10.8%
Wed
13.1%
Thu
15.0%
Fri
16.4%
Sat
18.5%
time of day
Morning
14.6%
Noon
17.7%
Afternoon
34.9%
Evening
27.1%
Late
5.7%

About Our Smart Sense Consumer Insights

How do we know who buys Smart Sense? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smart Sense consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.