Smartfood Consumer Insights

Who buys Smartfood?

A Smartfood consumer is generally very high income, African American, and upper middle age. Smartfood consumers are more likely to purchase Smartfood during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Smartfood Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.5%
Total Basket $ (median)
$39.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smartfood Consumer Demographics

demographic
index
Female
101
Male
94
<24
93
25-34
90
35-44
108
45-54
110
55-64
75
65+
85
African American
132
Asian
69
Caucasian
105
Hispanic
74
demographic
index
Has Kids
105
No Kids
88
- $20k
81
$20k-40k
87
$40k-60k
90
$60k-80k
92
$80k-100k
117
$100k-125k
112
$125k +
128
No College
86
College
100
Adv. Degree
116

Understand Smartfood Consumer Behavior

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Smartfood Basket Affinity & Size

brand
basket affinity
Perdue 5.8x
Entenmann's 5.5x
Boars Head 5.3x
YoCrunch 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
295

Where is Smartfood Purchased?

channels
index
Beauty
4
Club
44
Dollar
130
Drug
84
Food
148
Gas & Convenience
209
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Perdue 1.7x
Boars Head 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
106
Credit
102
Debit
95
Food Stamps
111

When is Smartfood Purchased?

day of week
Sun
17.0%
Mon
13.6%
Tue
12.4%
Wed
12.5%
Thu
12.5%
Fri
15.2%
Sat
16.8%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
33.5%
Evening
28.5%
Late
6.4%

Get More Smartfood Data

Contact us for the latest Smartfood consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Smartfood consumers switch to?

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Why do consumers stop buying Smartfood products?

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Which retailers do Smartfood shoppers prefer to shop at?

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What motivates consumers to try Smartfood products?

Research the Smartfood Target Market

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Who actually buys Smartfood? Do these consumers match the intended target market of Smartfood?

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What motivates the target market to purchase Smartfood?

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What other target market should Smartfood look at?

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Which other brands have a similar target market?

About Our Smartfood Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.