Smartfood Consumer Insights

Who buys Smartfood? Smartfood consumers are generally very high income, African American, and upper middle age. Smartfood consumers are more likely to purchase Smartfood during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Smartfood Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.5%
Total Basket $ (median)
$39.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smartfood Consumer Demographics

demographic
index
Female
101
Male
94
<24
93
25-34
90
35-44
108
45-54
110
55-64
75
65+
85
African American
132
Asian
69
Caucasian
105
Hispanic
74
demographic
index
Has Kids
105
No Kids
88
- $20k
81
$20k-40k
87
$40k-60k
90
$60k-80k
92
$80k-100k
117
$100k-125k
112
$125k +
128
No College
86
College
100
Adv. Degree
116

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Smartfood Basket Affinity & Size

brand
basket affinity
Perdue 5.8x
Entenmann's 5.5x
Boars Head 5.3x
YoCrunch 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
295

Where is Smartfood Purchased?

channels
index
Beauty
4
Club
44
Dollar
130
Drug
84
Food
148
Gas & Convenience
209
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Perdue 1.7x
Boars Head 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
106
Credit
102
Debit
95
Food Stamps
111

When is Smartfood Purchased?

day of week
Sun
17.0%
Mon
13.6%
Tue
12.4%
Wed
12.5%
Thu
12.5%
Fri
15.2%
Sat
16.8%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
33.5%
Evening
28.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smartfood consumers purchase?

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Why do Smartfood consumers try new brands?

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Where do Smartfood consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smartfood Target Market

Arrow and target

Who actually buys Smartfood? Do these consumers match the intended target market of Smartfood?

Thought bubble

What motivates the target market to purchase Smartfood?

magnifying glass

What other target market should Smartfood look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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