Smartfood Delight Consumer Insights

Who buys Smartfood Delight?

A Smartfood Delight consumer is generally very high income, Caucasian, and senior age. Smartfood Delight consumers are more likely to purchase Smartfood Delight during larger pantry stocking trips. Brands such as General Mills Fiber One, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Smartfood Delight Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.4%
Total Basket $ (median)
$65.99

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smartfood Delight Consumer Demographics

demographic
index
Female
101
Male
95
<24
88
25-34
94
35-44
97
45-54
112
55-64
89
65+
155
African American
83
Asian
70
Caucasian
110
Hispanic
53
demographic
index
Has Kids
90
No Kids
122
- $20k
53
$20k-40k
71
$40k-60k
89
$60k-80k
104
$80k-100k
128
$100k-125k
117
$125k +
135
No College
74
College
93
Adv. Degree
165

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Smartfood Delight Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 5.6x
Weight Watchers Smart Ones 5.5x
Dannon Oikos 4.9x
Digiorno 4.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
420

Where is Smartfood Delight Purchased?

channels
index
Dollar
7
Drug
66
Food
146
Gas & Convenience
35
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Weight Watchers Smart Ones 1.6x
Fresh Selections 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
107
Credit
111
Debit
91
Food Stamps
59

When is Smartfood Delight Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
13.1%
Wed
13.2%
Thu
11.4%
Fri
15.1%
Sat
17.1%
time of day
Morning
12.6%
Noon
15.0%
Afternoon
35.0%
Evening
30.8%
Late
6.6%

About Our Smartfood Delight Consumer Insights

How do we know who buys Smartfood Delight? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smartfood Delight consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.