Smartfood Delight Consumer Insights

Who buys Smartfood Delight? A Smartfood Delight consumer is generally very high income, Caucasian, and senior age. Smartfood Delight consumers are more likely to purchase Smartfood Delight during larger pantry stocking trips. Brands such as General Mills Fiber One, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Smartfood Delight Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.4%
Total Basket $ (median)
$65.99

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Smartfood Delight Consumer Demographics

demographic
index
Female
101
Male
95
<24
88
25-34
94
35-44
97
45-54
112
55-64
89
65+
155
African American
83
Asian
70
Caucasian
110
Hispanic
53
demographic
index
Has Kids
90
No Kids
122
- $20k
53
$20k-40k
71
$40k-60k
89
$60k-80k
104
$80k-100k
128
$100k-125k
117
$125k +
135
No College
74
College
93
Adv. Degree
165

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Smartfood Delight Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 5.6x
Weight Watchers Smart Ones 5.5x
Dannon Oikos 4.9x
Digiorno 4.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
420

Where is Smartfood Delight Purchased?

channels
index
Dollar
7
Drug
66
Food
146
Gas & Convenience
35
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Weight Watchers Smart Ones 1.6x
Fresh Selections 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
107
Credit
111
Debit
91
Food Stamps
59

When is Smartfood Delight Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
13.1%
Wed
13.2%
Thu
11.4%
Fri
15.1%
Sat
17.1%
time of day
Morning
12.6%
Noon
15.0%
Afternoon
35.0%
Evening
30.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smartfood Delight consumers purchase?

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Why do Smartfood Delight consumers try new brands?

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Where do Smartfood Delight consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smartfood Delight Target Market

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Who actually buys Smartfood Delight? Do these consumers match the intended target market of Smartfood Delight?

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What motivates the target market to purchase Smartfood Delight?

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What other target market should Smartfood Delight look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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